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Through Converse and Brain Dead, Interpretation Collides with Expectation

November 17, 2020 - If the goal of Converse’s 2018 collaboration with creative group Brain Dead was to suggest a sort of archival chaos, the point of its second collab is to zoom in on signature details — the foxing tape on the Chuck 70, a low-cut collar and graphics for the Bosey MC — to poke at expectation, exploring more interpretations of Converse’s heritage.

The Chuck 70 distorts the outsole construction and height with EVA foam, adding irregular lines on the rubber rand. Reminiscent of the first collaboration, the upper features an assortment of cow print on tri-paneled canvas and includes Converse and Brain Dead co-branding.

The Bosey MC, a modern take on Converse’s 1940s Lakestream wading shoe, plays with a lower collar height and expresses the shoe’s utility background through graphics. Brain Dead’s visual identity is complemented by tactile layering and details like a reinforced foam collar lining, cord loop heel pulls and lacing cables.

Converse x Brain Dead Chuck 70 and Bosey MC will be available at wearebraindead.com, converse.com, DSMLA, DSMNY, Brain Dead Milano and additional select retailers worldwide November 19. An all-black version of the Chuck 70 will be available exclusively at Dover Street Market.

To download hi-res images, click here.

March 18, 2016 - The University of Connecticut Women’s team will debut this special KD8 Elite PE in the tournament.

March 14, 2016 - A rework of a classic 2002 color scheme, this version of Tinker Hatfield's iconic Air Max 1 combines elements of another Hatfield favorite, the Air Safari. 

The Nike Air Max Safari returns March 14 on Nike.com.

March 14, 2016 - The Nike Metcon 2  "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by the strength of hardened alloy.

The third Nike Metcon 2 Amplify from the "Strong as Steel" collection arrives on March 21 at Nike.com.

March 09, 2016 - The pattern on the new LeBron XIII young athletes' basketball shoe is inspired by the All-Star's favorite cereal.

March 08, 2016 - The Nike Metcon 2 "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by forged metal in a malleable state of change.

The second Nike Metcon 2 from the "Strong as Steel" collection arrives on March 14 at Nike.com.

March 08, 2016 - The Nike Metcon 2  "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by the intensity of red-hot liquid.

The first Nike Metcon 2 from the "Strong as Steel" collection is now available on Nike.com.

March 07, 2016 - Inspired by Art Nouveau and the Parisian Metropolitan arches, the “City Collection" Nike Air Max 1 Ultra women's shoe has an intricate, curving print that pays homage to the City of Light's rich design history.

The “City Collection" Nike Air Max 1 Ultra arrives March 16 on Nike.com.

March 07, 2016 - Inspired by ancient Chinese architecture and textiles, the “City Collection” Nike Air Max 90 Ultra women's shoe has a bright pattern dedicated to the vibrant city of Shanghai.

The “City Collection” Nike Air Max 90 Ultra arrives March 17 on Nike.com.

March 07, 2016 - Inspired by Victorian patterns, the “City Collection” Nike Air Max BW Ultra women's shoe is an ode to London's design heritage.

The “City Collection” Nike Air Max BW Ultra arrives March 18 on Nike.com.