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Through Converse and Brain Dead, Interpretation Collides with Expectation

November 17, 2020 - If the goal of Converse’s 2018 collaboration with creative group Brain Dead was to suggest a sort of archival chaos, the point of its second collab is to zoom in on signature details — the foxing tape on the Chuck 70, a low-cut collar and graphics for the Bosey MC — to poke at expectation, exploring more interpretations of Converse’s heritage.

The Chuck 70 distorts the outsole construction and height with EVA foam, adding irregular lines on the rubber rand. Reminiscent of the first collaboration, the upper features an assortment of cow print on tri-paneled canvas and includes Converse and Brain Dead co-branding.

The Bosey MC, a modern take on Converse’s 1940s Lakestream wading shoe, plays with a lower collar height and expresses the shoe’s utility background through graphics. Brain Dead’s visual identity is complemented by tactile layering and details like a reinforced foam collar lining, cord loop heel pulls and lacing cables.

Converse x Brain Dead Chuck 70 and Bosey MC will be available at wearebraindead.com, converse.com, DSMLA, DSMNY, Brain Dead Milano and additional select retailers worldwide November 19. An all-black version of the Chuck 70 will be available exclusively at Dover Street Market.

To download hi-res images, click here.

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