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The Converse All Star BB Evo is Tuned for Fluid Creativity

July 23, 2020 - Since returning to performance basketball with the All Star Pro BB in 2019, Converse has locked in with its family of athletes (male and female, pro and amateur) to evolve its product. With the introduction of the Converse All Star BB Evo, that hard work is actualized. 

“The Converse All Star BB Evo has a low center of gravity; it allows me to be in control each and every moment,” says Kelly Oubre Jr. 

Specifically, the ASBB Evo helps keep players on their forefoot, positioning them for nimble moves and creative reactions to find space on the court. 

Oubre Jr., Shai Gilgeous-Alexander and Natasha Cloud, along with other basketball players from around the world, provided consistent feedback to ensure a design that maximizes on-court control with a healthy dose of artistry. "You get a feeling from it," says Oubre Jr. of the ASBB Evo's aesthetic. 

"Athletes are, more than ever, dedicated to self-expression on and off the court," says Richard Ward, Converse Design Director of Footwear. "We wanted to build the upper in a way that allowed for more expressive and bold paneling through a distinctive split. This also allowed us to solve for a performance need, through lockdown and stability.” 

The shoe carries some familiar details from its predecessor. Of note is the iconic Star Chevron logo — presented here with a blurred articulation evoking movement and speed. It also delivers new features, including a 5/8 collar height and the 50/50 split upper, which combine to calibrate the shoe for creative playmaking.

The Tuning of Converse All Star BB Evo:

  • HEIGHT The ASBB Evo carries a 5/8 height purposefully crafted (and directly influenced by player insight) for increased flexibility. Zonal padding around the ankle provides optimum protection. 
  • UPPER The 50/50 split material of the upper highlights an engineered, lofted mesh on the medial side for breathability and a structured, closed diamond textile on the material for stability and support. 
  • LACING The ASBB Evo's rail lace system allows for expressive and adaptable forefoot containment. 
  • CUSHIONING A Nike React drop-in midsole offers low profile, responsive cushioning. 
  • TRACTION With a diamond lug pattern dressing the All Star BB Evo’s thin, wrap-cup outsole, court feel and 360-traction are maximized. 

The Converse All Star BB Evo releases August 1 on converse.com.

March 03, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra women's shoe arrives in Bright Crimson on March 3 at Nike.com.

March 02, 2016 - The Nike Air Max 1 Print juxtaposes a smooth, suede mudguard with a vibrant, seasonal cherry blossom-inspired upper.

nike sportswear

Nike Classic Cortez Cherry Blossom

March 02, 2016 - The Nike Classic Cortez Cherry Blossom shoe wraps the original Bowerman design in a seasonal print.

March 02, 2016 - The Nike Air Max Thea Print features premium lightweight cushioning, a low-cut profile and a seasonal cherry blossom print for lasting comfort and understated style.

March 02, 2016 - Inspired by the practice of meditation and the concept of Zen, the Nike Roshe One embodies simplicity. The Nike Roshe One Cherry Blossom gives the shoe seasonal appeal with a beautiful new floral print.

March 02, 2016 - Introduced by Nike Basketball in 1972, the Nike Blazer has since become a modern style staple. The Nike Blazer Mid Print features a seasonally-driven cherry blossom graphic.

March 02, 2016 - The Nike Air Rift, which debuted in 1996, takes inspiration from Kenyan barefoot runners. Twenty years later, the street style favorite gets a lift via a new cherry blossom print.

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Nike Internationalist Jacquard Premium

March 01, 2016 - The Nike Internationalist Jacquard Premium updates the classic early '80s runner with a woven, breathable jacquard upper and comfortable foam midsole.

February 29, 2016 - Upon its release in 1991, the Air Max BW was an immediate hit with distance runners. Since then, the striking silhouette has been a favorite of club kids worldwide.

Retooled for lightweight comfort, the Air Max BW Ultra arrives in Midnight Navy on March 3 at Nike.com.