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The Converse All Star BB Evo is Tuned for Fluid Creativity

July 23, 2020 - Since returning to performance basketball with the All Star Pro BB in 2019, Converse has locked in with its family of athletes (male and female, pro and amateur) to evolve its product. With the introduction of the Converse All Star BB Evo, that hard work is actualized. 

“The Converse All Star BB Evo has a low center of gravity; it allows me to be in control each and every moment,” says Kelly Oubre Jr. 

Specifically, the ASBB Evo helps keep players on their forefoot, positioning them for nimble moves and creative reactions to find space on the court. 

Oubre Jr., Shai Gilgeous-Alexander and Natasha Cloud, along with other basketball players from around the world, provided consistent feedback to ensure a design that maximizes on-court control with a healthy dose of artistry. "You get a feeling from it," says Oubre Jr. of the ASBB Evo's aesthetic. 

"Athletes are, more than ever, dedicated to self-expression on and off the court," says Richard Ward, Converse Design Director of Footwear. "We wanted to build the upper in a way that allowed for more expressive and bold paneling through a distinctive split. This also allowed us to solve for a performance need, through lockdown and stability.” 

The shoe carries some familiar details from its predecessor. Of note is the iconic Star Chevron logo — presented here with a blurred articulation evoking movement and speed. It also delivers new features, including a 5/8 collar height and the 50/50 split upper, which combine to calibrate the shoe for creative playmaking.

The Tuning of Converse All Star BB Evo:

  • HEIGHT The ASBB Evo carries a 5/8 height purposefully crafted (and directly influenced by player insight) for increased flexibility. Zonal padding around the ankle provides optimum protection. 
  • UPPER The 50/50 split material of the upper highlights an engineered, lofted mesh on the medial side for breathability and a structured, closed diamond textile on the material for stability and support. 
  • LACING The ASBB Evo's rail lace system allows for expressive and adaptable forefoot containment. 
  • CUSHIONING A Nike React drop-in midsole offers low profile, responsive cushioning. 
  • TRACTION With a diamond lug pattern dressing the All Star BB Evo’s thin, wrap-cup outsole, court feel and 360-traction are maximized. 

The Converse All Star BB Evo releases August 1 on converse.com.

March 09, 2016 - The pattern on the new LeBron XIII young athletes' basketball shoe is inspired by the All-Star's favorite cereal.

March 08, 2016 - The Nike Metcon 2 "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by forged metal in a malleable state of change.

The second Nike Metcon 2 from the "Strong as Steel" collection arrives on March 14 at Nike.com.

March 08, 2016 - The Nike Metcon 2  "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by the intensity of red-hot liquid.

The first Nike Metcon 2 from the "Strong as Steel" collection is now available on Nike.com.

March 07, 2016 - Inspired by Art Nouveau and the Parisian Metropolitan arches, the “City Collection" Nike Air Max 1 Ultra women's shoe has an intricate, curving print that pays homage to the City of Light's rich design history.

The “City Collection" Nike Air Max 1 Ultra arrives March 16 on Nike.com.

March 07, 2016 - Inspired by ancient Chinese architecture and textiles, the “City Collection” Nike Air Max 90 Ultra women's shoe has a bright pattern dedicated to the vibrant city of Shanghai.

The “City Collection” Nike Air Max 90 Ultra arrives March 17 on Nike.com.

March 07, 2016 - Inspired by Victorian patterns, the “City Collection” Nike Air Max BW Ultra women's shoe is an ode to London's design heritage.

The “City Collection” Nike Air Max BW Ultra arrives March 18 on Nike.com.

March 07, 2016 - Inspired by Art Deco design and the iconic Chrysler Building, the “City Collection” Nike Air Max Thea Ultra women's shoe is an ode to New York's architectural history.

The “City Collection” Nike Air Max Thea Ultra arrives March 19 on Nike.com.

March 07, 2016 - Inspired by Japanese wave patterns, the “City Collection” Nike Air Max Zero Ultra women's shoe is dedicated to the city of Tokyo.

The “City Collection” Nike Air Max Zero Ultra arrives March 28 on Nike.com.

March 04, 2016 - The Nike Flyknit Racer is now available in a bright "Santa Monica Sunset" colorway, inspired by the rich running heritage of the city and its residents' favorite time to train.