July 23, 2020 - Since returning to performance basketball with the All Star Pro BB in 2019, Converse has locked in with its family of athletes (male and female, pro and amateur) to evolve its product. With the introduction of the Converse All Star BB Evo, that hard work is actualized.
“The Converse All Star BB Evo has a low center of gravity; it allows me to be in control each and every moment,” says Kelly Oubre Jr.
Specifically, the ASBB Evo helps keep players on their forefoot, positioning them for nimble moves and creative reactions to find space on the court.
Oubre Jr., Shai Gilgeous-Alexander and Natasha Cloud, along with other basketball players from around the world, provided consistent feedback to ensure a design that maximizes on-court control with a healthy dose of artistry. "You get a feeling from it," says Oubre Jr. of the ASBB Evo's aesthetic.
"Athletes are, more than ever, dedicated to self-expression on and off the court," says Richard Ward, Converse Design Director of Footwear. "We wanted to build the upper in a way that allowed for more expressive and bold paneling through a distinctive split. This also allowed us to solve for a performance need, through lockdown and stability.”
The shoe carries some familiar details from its predecessor. Of note is the iconic Star Chevron logo — presented here with a blurred articulation evoking movement and speed. It also delivers new features, including a 5/8 collar height and the 50/50 split upper, which combine to calibrate the shoe for creative playmaking.
The Tuning of Converse All Star BB Evo:
- HEIGHT The ASBB Evo carries a 5/8 height purposefully crafted (and directly influenced by player insight) for increased flexibility. Zonal padding around the ankle provides optimum protection.
- UPPER The 50/50 split material of the upper highlights an engineered, lofted mesh on the medial side for breathability and a structured, closed diamond textile on the material for stability and support.
- LACING The ASBB Evo's rail lace system allows for expressive and adaptable forefoot containment.
- CUSHIONING A Nike React drop-in midsole offers low profile, responsive cushioning.
- TRACTION With a diamond lug pattern dressing the All Star BB Evo’s thin, wrap-cup outsole, court feel and 360-traction are maximized.
The Converse All Star BB Evo releases August 1 on converse.com.
March 30, 2016 - The lightweight, formfitting NikeCourt Air Zoom Ultrafly has a disruptive silhouette that borrows inspiration from American football, global football and track and field footwear.
The NikeCourt Air Zoom Ultrafly is available April 4 at Nike.com in an all-volt colorway for both hard and clay court surfaces.
March 29, 2016 - Inspired by the Nike Air Force 1, the Nike LunarForce 1 G combines full-length Lunarlon cushioning with a waterproof leather upper and integrated traction using classic Nike Waffle lugs.
The Nike LunarForce 1 G is available April 1 on Nike.com.
March 29, 2016 - The print on the new KD8 young athletes' basketball shoe is inspired by the All-Star's favorite childhood snack.
March 28, 2016 - Last year Nike released the Air Max Zero, Tinker Hatfield's original Air Max design, which eventually became the Nike Air Max 1. Though the idea for the shoe was put to paper 29 years ago, its first real-life manifestation incorporated nearly three decades of Nike Air innovation. It may not have been the first Nike Air Max, but without it, the Nike Air Max 1 would not exist.
The Nike Air Max Zero Ultra returns March 28 in yellow with lightweight Ultra tooling at Nike.com.
March 26, 2016 - The Flyknit Racer is now available in the Fire and Ice colorway, inspired by the two keys to post-run recovery.
March 14, 2016 - A rework of a classic 2002 color scheme, this version of Tinker Hatfield's iconic Air Max 1 combines elements of another Hatfield favorite, the Air Safari.
The Nike Air Max Safari returns March 14 on Nike.com.
March 14, 2016 - The Nike Metcon 2 "Strong as Steel” collection represents three phases of steel, from red-hot liquid to forged metal to hardened alloy. This colorway is inspired by the strength of hardened alloy.
The third Nike Metcon 2 Amplify from the "Strong as Steel" collection arrives on March 21 at Nike.com.