October 16, 2017 - As a young boy, Cristiano Ronaldo was limited to just two pairs of shoes – one for play, and one for school. While his school shoes were well kept, his play shoes always ended up with holes due to the endless amount of time he spent playing football. Each time he'd get a new hole in his shoes, his mother would patch them up. Patched up and dipped in gold, the new Air Max 97 CR7 takes inspiration from Ronaldo's childhood footwear while celebrating his continued greatness on the pitch and beyond.
The Nike Air Max 97 CR7 is available starting October 23 exclusively on the SNEAKRS App in Western Europe.
August 21, 2020 - Kylian Mbappé’s latest player edition boot debuts during the biggest match of the Paris Saint-Germain forward's club career, and ties his star rise to those he admired growing up.
With its speedy aesthetic and unmissable pop of pink on the pitch, the Nike Mercurial Superfly Mbappé Rosa rebirths the 2008 Nike Mercurial Vapor Rosa. The boot reminds Mbappé of life lessons he learned from his mother about the importance of hard work and determination.
He recalls: "When I was a young boy around 10 years old I saw these incredible pink boots being worn by some of my favorite players in the world. I wanted those boots so badly, I begged my parents to get some and they told me that if I worked really hard and did well at school for long enough I could get these beautiful boots. I listened to my parents and worked so hard that in the end they had to get them for me. I was so happy! Now, I am so pleased that Nike have created my second product collection with these special boots for the biggest club match of my career! What a dream to wear them. They are the new versions of the pink boots I loved when I was a young boy and this is so special for me to work to achieve my dreams in these boots."
Beyond its bold and vibrant play on color, the Nike Mercurial Superfly Mbappé Rosa takes lessons from the speed-focused assets featured on the original boot, while modernizing the design aesthetic. A lightning bolt Swoosh leading to the toe, chrome plate and finishes in the skin of the upper, along with KM and Mercurial logos, serve as stylish updates to the silhouette.
The Nike Mercurial Superfly Mbappé Rosa and lifestyle collection is available globally August 31 on nike.com and at select retailers.
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August 21, 2020 - Reflecting the collaborative endeavors that energize projects like the 1 Reimagined, the women’s Dunk Low Disrupt expands upon the wide-open creative canvas that is the Nike Dunk.
While there’s been a history of women’s-specific Dunks, including the Dunk Sky Hi and Sacai Dunk Lux, the Dunk Low Disrupt builds off of a premise of non-conformed distortion. The exaggerated tooling takes inspiration from Nike’s mid-’80s basketball catalog. Of course, there are elements from the Dunk, and also cues pulled from an obscure precursor, the 1984 Nike Air Train.
The resulting platform stance and slimmed shape combine to make an edgy new statement. Overlays, floating pieces and an exposed foam tongue further augment the Dunk Low Disrupt design.
The women’s Dunk Low Disrupt releases September 4 on nike.com, select retailers and SNKRS.
To download hi-res images, click here.
August 14, 2020 - The red hot hues of the Converse Wholehearted collection reference the inner fire within basketball's fiercest competitors. That passion manifests through the Converse All Star BB Evo, designed for those who play with fluid creativity, and the Converse G4, which is engineered for explosive play.
The collection releases September 3 on converse.com.
August 13, 2020 - Comfort is king for the Nike Offline. Inspired by the mental health benefit of taking time to unplug and disconnect, the Nike Offline aims to do the same for your feet. The new mule, anti-sneaker silhouette is designed for the moments when “doing nothing” is the most important thing for you to recharge.
Emerging from Nike Sportswear's N. 354 footwear line, this latest style embodies experimental design aesthetic and raw ingenuity. The Offline includes two unique sensory drop-in midsoles, interchangeable based on mood and overall feeling. Sensation 001, with strategically placed nubs, offers a massage-like experience for the wearer. Sensation 002 has a greater volume nub pattern for a comfortable prolonged wear time throughout the day. The shoe features exaggerated, exposed-foam padding in the tongue and an adjustable, cushioned strap to optimize comfort for the wearer.
The Nike Offline releases August 28 on SNKRS, SNEAKERS and at select retailers.
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August 10, 2020 - Made with at least 20 percent recycled materials, the Nike Sportswear Recycled Canvas pack takes a sustainable design approach to classic Swoosh silhouettes. Specifically, recycled canvas uppers, with yarn derived of post-industrial Nike textile waste, bring sustainable craft to a men's and women's take on the Nike Air Force 1 ’07, Nike Air Max 90, Nike Air Max 95, Nike Daybreak-Type and Nike Cortez. In addition, Flyleather swooshes and backtabs — made from at least 50 percent leather fibers, recycled foam tongues and laces are used across the pack, while the Cortez and Daybreak-Type employ Crater foam in their midsoles.
The pack is the latest installation to NIKE, Inc.’s ever-growing Move to Zero journey toward zero carbon and zero waste to help protect the future of sport, highlighted most recently by Nike’s Air VaporMax 2020 Flyknit, Space Hippie and Revival lines, the Jordan Brand Crater collection and Converse Crater and Renew footwear.
The Nike Sportswear Recycled Canvas pack releases August 20 on nike.com and the Nike App.
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August 10, 2020 - Converse’s first capsule collaboration with photographer Shaniqwa Jarvis is teeming with florals, inspired by a double-exposed image taken on a trip to Mexico that reminded the artist of her late father. Jarvis, known for combining a modern fashion aesthetic with sensitive and emotional portraiture, uses the image to transform the Chuck Taylor All Star CX, as well as the sneaker’s secondary laces, dust bag, shoebox and an accompanying cotton jersey pullover hoodie, into a floral fantasy.
Incorporating the floral photograph is a means to pay respect or “give the man his flowers." Giving flowers, a ritual meant for both celebrating and paying tribute to life, is an homage to Jarvis’ father’s sharp sartorial aesthetic and to how he helped inspire her identity as a photographer. “He had such great style, and I can remember his outfit choices always had something extra; some bit of unexpected flare," she says. "These pieces I've made are something extra — with an unexpected flare."
To capture that flare, the floral hues are contrasted with a crisp white on the sneaker’s tongue, crafted in corduroy — a nod to her father's favored fabric.
Allowing for maximum exposure, a translucent foxing extends the floral print to the sole and exposes the shoe's construction. The translucency also reveals Converse CX foam, an innovative pairing of a single-density PU insole and lightweight phylon midsole for long-lasting comfort.
Converse x Shaniqwa Jarvis Chuck Taylor All Star CX and apparel will be available at converse.com August 13.
View hi-res images here.
July 30, 2020 - The Nike ACG Air Nasu is stylistically inspired by the best of late ’90s and early 2000s ACG models (like the iconic Nike Air Humara), while also honing the outsole pattern of recent predecessors (think ACG Zoom Terra Zaherra).
Its namesake, Nasu, Japan, is known for hiking and natural springs.
The stylish summer hiker features Nike Air heel cushioning and a “no sew” rubberized mesh upper. Hard rubber in the toe, heel and outer edges help with protection and durability. Sticky rubber through the center of the shoe offer hikers firm footing on a variety of terrains.
To view hi-res images click here.
July 30, 2020 - Chinese-born, London-based designer Feng Chen Wang has gained a cult following for her emotional and multi-dimensional aesthetic.
Season after season, her conceptual work relays a confident freedom — unreservedly creating a future vision through examination of the past.
Wang's partnership with Converse is emblematic of this approach. And through a string of thrilling articulations of brand hallmarks — the Chuck 70, ERX and Pro Leather — she’s made a name for herself in footwear circles. Now, her sights are set on the iconic Jack Purcell.
Recognizable for its toe cap “smile,” the Jack Purcell arrived on badminton courts in 1935. Feng Chen Wang delivers a personal take, using the Chinese characters that form her Mandarin name to create a dynamic system of layering that produces an eye-catching exaggeration of the Jack Purcell Mid's simple upper.
In it, she pulls in leather and suede, allowing the textures to add another touch of subtle dimensionality. The design reflects her identity, where her heritage mixes seamlessly with the contemporary energy of Shanghai (where she still regularly shows) and London.
Experiments in exaggeration extend to the collection’s apparel, including an assortment of asymmetrical pieces designed to form a singular, cohesive statement. The composition of each garment adds dimension to a traditional silhouette — jacket, vest, short, pant, short-sleeve tee — with an acute focus on material, structure and reflectivity.
Intended for mix-and-match styling, and available in two complementary color palettes, the collection is rounded out by a cap and a convertible cross-body bag.
The Converse x Feng Chen Wang Jack Purcell Mid and apparel release August 6.
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July 28, 2020 - The Nike Metcon 6 Mat Fraser explores the competitive advantage that’s separated the Fittest Man on Earth from his peers for nearly half a decade: his mind.
The blacked-out upper, representing the “dark space” Fraser descends to in order to block out all distractions, is punctuated by a red base underneath and through a bold red stripe shooting across the lateral side, representing his focus. Iridescent blue elements in a bolt pattern beneath the mesh and surrounding the shoe throat channel the image of ice in his veins, enabling Fraser to calmly execute under pressure. The sockliner features phrasing inspired by the Serenity Prayer. The words encourage him to focus on what he can change, and to not get distracted by what he cannot control.
“In a lot of ways, I see myself as an engineer sees a machine. I’m always fine-tuning my body, and I see everything as graphs and numbers,” says Fraser. “I know the compounding effects of bringing the details together into one equation. That includes how I train, how I eat, how I sleep and who I surround myself with. All of that starts with my mental approach.”
Other details highlight accolades from Fraser's stellar career, such as the four circular symbols on the heel that recognize his four consecutive wins on the world stage. The acronym for his mantra, Hard Work Pays Off, also appears on the sockliner.
The Nike Metcon 6 Mat Fraser releases July 28.
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