March 11, 2021 - Kim Jones is passionate about his newest Nike collaboration. “This latest capsule celebrates one of my favorite Nike shoes, the Air Max 95, by looking at the way it could be addressed with modern technology,” the designer says.
Jones has been working with Nike since 2016, infusing a potent string of collaborative projects with unique perspective on craft, travel, punk fashion and more. For 2021, Jones’ attention is squarely on Max Air — as both visceral object and aesthetic cue.
With the special-edition design, the Air Max 95 bridges eras of tech and aesthetic with a toe cap mini-Swoosh and a perforated upper inspired by the Air Max 360. Original Air Max 95 colors, including Total Orange and Volt, pop against an inverted gradient to offer a new twist to a nostalgia-inducing scheme. The shoe’s eyestays highlight a contemporary, translucent, stretch-woven material, Nexkin, made popular in recent icons such as the Zoom Fly SP and React Element 87.
A connected apparel collection honors Jones’ long-term interest in the eye-catching appeal of Max Air. With bold, brash wordmarks and a mix of neutral and neon colors, the designer says the garments “carry an over-scaling of the logo to create something that is as energetic as the shoe itself.”
The Air Max 95 x Kim Jones capsule releases March 19 on SNKRS and at select retailers. The Volt Air Max 95 and High Voltage apparel release exclusively in the United Kingdom, while the Total Orange Air Max 95 and remaining apparel will be available globally.
Download hi-res images here.
April 01, 2016 - The Nike FI Premiere has a fully waterproof Flyweave upper, a flexible Nike-free inspired midsole and an outsole that uses Integrated Traction and four softspike cleats to provide the perfect on-course fit.
March 30, 2016 - The lightweight, formfitting NikeCourt Air Zoom Ultrafly has a disruptive silhouette that borrows inspiration from American football, global football and track and field footwear.
The NikeCourt Air Zoom Ultrafly is available April 4 at Nike.com in an all-volt colorway for both hard and clay court surfaces.
March 29, 2016 - Inspired by the Nike Air Force 1, the Nike LunarForce 1 G combines full-length Lunarlon cushioning with a waterproof leather upper and integrated traction using classic Nike Waffle lugs.
The Nike LunarForce 1 G is available April 1 on Nike.com.
March 29, 2016 - The print on the new KD8 young athletes' basketball shoe is inspired by the All-Star's favorite childhood snack.
March 28, 2016 - Last year Nike released the Air Max Zero, Tinker Hatfield's original Air Max design, which eventually became the Nike Air Max 1. Though the idea for the shoe was put to paper 29 years ago, its first real-life manifestation incorporated nearly three decades of Nike Air innovation. It may not have been the first Nike Air Max, but without it, the Nike Air Max 1 would not exist.
The Nike Air Max Zero Ultra returns March 28 in yellow with lightweight Ultra tooling at Nike.com.
March 26, 2016 - The Flyknit Racer is now available in the Fire and Ice colorway, inspired by the two keys to post-run recovery.
March 14, 2016 - A rework of a classic 2002 color scheme, this version of Tinker Hatfield's iconic Air Max 1 combines elements of another Hatfield favorite, the Air Safari.
The Nike Air Max Safari returns March 14 on Nike.com.