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Jordan Brand Taps Into Its Italian Pedigree

February 13, 2020 - The Jumpman's connection to Italian fashion reaches back to 1986, when the Air Jordan II’s manufacturing process both followed from and jumpstarted the brand's interest in fine Italian craftsmanship. The Air Jordan I Mid Milan deepens that connection by referencing the capital city’s spires and gothic architecture in a sun-glinted pastel color scheme. The shoe comes with a MLN hangtag.

The Air Jordan I Mid Milan is available for pre-release February 19 at One Block Down in Milan. A global release follows on February 22.

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Stand Out in the Air Max 270 React Engineered

January 10, 2020 - A new dimension to the growing Air Max 270 family, the Air Max 270 React Engineered is designed for those who wish to stand out in a crowd. Like its Air Max 270 React predecessor, the shoe employs Nike React technology to aid in a smooth transition from heel to forefoot while the re-engineered upper underscores zonal structure throughout – offering lightweight, breathable lockdown with a modernized style. The cushioning system's latest iteration's TPU welded overlays which harken back to the Tailwind IV and Air Max 120.

The initial men and women’s colorways of the Air Max 270 React Engineered are inspired by light’s ability to attract attention stemming from radiation, refraction and reflection.

The Air Max 270 React Engineered releases globally January 16. 

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Old Meets New with Air Force 1 React D/MS/X

January 10, 2020 - The Air Force 1 React D/MS/X gives the look and feel of the original AF1 a contemporary reboot.

The old-meets-new take on the classic shoe’s build delivers new comfort: It swaps its traditional midsole for a full-length drop-in Nike React midsole with a heel Ramp Air unit. Nike React's exaggerated style permeates onto the shoe's exterior, which sees a fresh shape, wavy eyestay and bold Swoosh, while the familiar Nike React’s pattern replaces the traditional AF1 stars at the heel and toe of the outsole. 

With these elements, the shoe highlights the D/MS/X ethos by merging the functional excellence of Nike React cushioning with an audacious, contemporary spirit.

The AF1 React D/MS/X releases on the Nike App, nike.com and at select retailers January 17. 

To download hi-res images, click here.

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Introducing the Jordan Max 200 XX

January 10, 2020 - In the design of Jordan Max 200 XX, the geometric pattern formed by the familiar straps of the Jordan 8 form a distinctive motif. The abstraction connects the shoe to Jordan Brand's overarching intent to relay an innovative and function-first approach to delivering new staples for women. 

The Jordan Max 200 XX features one of Nike's latest Air units and an unmistakably Jordan feel. The modern silhouette made for all-day comfort is available now on jordan.com.

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1998’s Original Women’s Air Jordan Returns

January 10, 2020 - In 1998, Jordan Brand, then in its initial season, created its first women’s Air Jordan silhouette. The shoe's aesthetic linked with the dimpled leather of the Air Jordan XIII, while the herringbone traction signaled high-performance intent. Its inspiration came from an emerging community of professional female players — stamping both a new style on the game and spurring its growth across the world. 

More than two decades later, the women’s Air Jordan returns January 16.

January 07, 2020 - The LEBRON 17 I Promise is inspired by the I Promise School in Akron, Ohio, fueled by LeBron James’ commitment to improve education in his hometown. His passionate optimism is characterized in the shoe’s colorful, kaleidoscopic upper and outsole. The LeBron James Family Foundation crown is on the tongue, while aspirational phrases, such as “I promise I will dream big," appear on the laces. Nike proudly supports the mission of the I Promise School through a charitable donation to the LeBron James Family Foundation.

The LEBRON 17 I Promise releases January 21 on SNKRS North America and at House of Hoops by Foot Locker.

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Hit the Links in the Air Max 97 G Silver Bullet

January 06, 2020 - Celebrating the original design of the Air Max 97, the Nike Air Max 97 G carries a true stitch-for-stitch reconstruction of the iconic runner's metallic upper and features added outsole grip for lasting stability on the links.

The Nike Air Max 97 G hits nike.com on January 16.

 

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Air Jordan XXXIV “Wrapping Paper” PE

December 25, 2019 - Jayson Tatum will wear the Air Jordan XXXIV “Wrapping Paper” PE during the Boston Celtics' Christmas Day game against the Toronto Raptors. 

December 23, 2019 - The second colorway of the "Coming to America" collection for Giannis Antetokounmpo, the Nike Air Zoom Freak 1 Soul Glo releases December 28.

To download hi-res images, click here.

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The Nike Atsuma Turns Negative Space into Positive (Aesthetic) Energy

December 23, 2019 - The lateral side Swoosh of Nike’s new classically styled runner, the Atsuma, is mirrored by a cutout version on the medial. It's a handsome aesthetic feature — pleasant for looks alone — but also one that manifested a design challenge. The charge: Reduce material waste by increasing pattern efficiency. 

Nike Atsuma rethinks and reimagines how traditional cut-and-sew footwear can be improved by considering how offcuts can act as critical components of the shoe's construction and beautiful elements of its design. In addition to the lateral and medial panels, the shoe’s heel counter and eyestay exhibit playful employment of negative space. So too does the hangtag, which is formed by a cutout on the outsole. A recycled sockliner adds to the considered decisions.

The Nike Atsuma releases January 1.