February 03, 2018 - The Air Force 270 draws design cues from 1992’s Air Force 180, a shoe famously worn by Charles Barkley. Built with the all-new Air 270 unit, the shoe certainly amps up the air. That’s not all: A custom D-ring strap and molded lateral Swoosh further distort the Air Force 270’s iconic predecessor with contemporary styling.
The Air Force 270 launches February 10 on SNKRS and at select retailers.
June 25, 2018 - Debuted earlier this month by Paul George himself, the PG 2.5 takes cues from both of George’s signature models in a package built for summer gaming (on both the courts and the sticks).
"We wanted to refresh the silhouette and keep evolving it," shares designer Tony Hardman. "Paul wanted to put the strap from the PG1 on it, and this allowed us us to approach the element in a different way. Instead of incorporating Flywire as we did on the original, we conceived a new strap for the PG 2.5 built from a new webbing."
The PG 2.5 releases June 30.
June 22, 2018 - The Nike SB Zoom Killshot 2 QS was created in collaboration with Hockey, the partner brand to world-famous FA Skateboards. The shoes feature Hockey branding across the back of the heel and the company's logo on the sockliner.
Hockey's choice of silhouette, the Killshot 2, has origins on the squash court (in fact, the name derives from a hard, swift shot that rolls off the ground, rendering it impossible for an opponent to pick the ball up off a bounce). The shoe was first released in the late '70s and remained popular for court sports through the early '80s. In the 2000s, it returned as a niche menswear favorite. This is the first time the Killshot 2 has been fitted for skateboarding.
The Nike SB Zoom Killshot 2 QS launches globally June 29 at select retailers.
June 18, 2018 - The Nike Sportswear EXP-X14 both remembers Nike’s history and pushes the boundaries of lifestyle footwear through the use of numbers and transparent design elements. Here’s what you need to know about it.
The name and numbers
- EXP is shorthand for “experiment,” which was essentially how the Nike Sportswear designers adapted performance running features into a lifestyle shoe.
- The second part of the shoe’s name, X14, was the original internal codename for Nike React technology (which is used in the shoe’s midsole to provide cushion for all-day comfort).
- N3546, which is printed on the medial side, represents Steve Prefontaine’s fastest mile (3 minutes and 54.6 seconds) and nods to Nike’s rich history in running.
- With its translucent upper, this shoe is a modern take on the Nike Zoom Drive (a late-90s running shoe).
- The exposed TPU plate that cuts across the midsole and tapered heel emulate the Nike Zoom Vaporfly 4% shoes worn by Breaking2 athletes.
The Nike Sportswear EXP-X14 will be available beginning June 28 via SNEAKRS in Europe. From July 5, the shoe will be available from the Nike SNKRS app in North America, Greater China on nike.com and at select retailers.
June 15, 2018 - At golf’s second major championship of the year, Nike athletes will lace up PEs inspired by Nike’s signature orange shoebox to celebrate 30 years of Nike’s Just Do It slogan. Silhouettes include the Tour Premiere, Lunar Control Vapor 2 and Lunar Command 2.
Limited quantities of the Nike Golf Tour Premiere PE, shown here, will be available June 15 on nike.com in North America.
June 06, 2018 - How do you design a shoe for the flashiest athletes in college sports?
That question was the starting point for Dan Sunwoo and Tinker Hatfield's latest University of Oregon F&F Jordan, created for the schools track & field program. Hatfield, a former track athlete himself, wanted to convey some of the inherent swagger track & field stars carry, so Sunwoo chose to allow the university's famous yellow to pop strongly off the shoe's primarily black upper.
An added quirk, made possible through the blocking of the Jordan XIII, is that the yellow pop also ends up looking like a duck foot when the shoes hit heel to heel. Bonus details include custom embroidery throughout and a replacement of the shoe's traditional cat eye motif with the UofO logo.
The shoe is limited to members of the University of Oregon track & field program and friends & family of Jordan Brand.
June 01, 2018 - Multiplatinum recording artist Travis Scott honors his Houston roots with his first Jordan Brand collaboration release: The Air Jordan IV Travis Scott. This shoe uses a smooth suede upper and a University Blue, Black, Bleu Carolina and Noir colorway inspired by his favorite pro football team from when he was a kid. Additional details include Cactus Jack, his record label, branding on the left heel and right insole and a reverse Travis Scott tag on the inner left tongue to nod to original AJ IV details.
The Air Jordan IV Travis Scott will release June 9.
May 28, 2018 - Two new colorways — wolf gray and white — of the golf shoe (which originally launched in 2016) arrive this summer. Both feature Jordan Brand's iconic elephant print, as well as a drop-in sockliner and flexible outsole that provides great ground feel.
The Jordan Trainer ST G will be available June 4 on nike.com and at select retailers.
May 25, 2018 - The Nike athlete and two-time fittest man on the planet's first PE Nike shoe is largely inspired by two of Mat Fraser's favorite things: weightlifting and motorcycles. The sleek black design has custom haptic printing on the upper, replicating a barbell's diamond knurling. The bull’s skull on the tongue patch is reminiscent of a motorcycle jacket patch, the lining is quilted like a motorcycle seat, the back of the shoe is leather and the heel clip and shoelace tips are gunmetal chrome – all nods to premium motorcycle detailing.
The two circles on each heel represent the two first-place medals Fraser earned at the highest level of global competitive fitness, and nods toward his goal of a three-peat. The letters “HWPO," which stands for "hard work pays off" and is Fraser's personal mantra, line the insole.
"These design elements are really about celebrating some of my passions inside and outside of the gym," says Fraser. "This shoe gives me such sense of accomplishment. It really gets me amped up to keep doing what I'm doing — working hard and trying to make myself the best athlete I possibly can."
The Nike Metcon 4 Mat Fraser will be available June 8 on nike.com and at select retailers.
May 24, 2018 - When Jordan Brand athlete Erik Kynard (high jump) hits Eugene, Oregon’s, famed Hayward Field this weekend for the 2018 Prefontaine Classic, he will do so in special-edition 50/50 split block infrared/volt Jumpman footwear and uniform. The look, which draws from the the Nike Zoom Jasari — the distance spike that lit up Atlanta’s tracks in ’96 (the same year Jordan himself returned to championship glory to cap a 72-win season) — ties together Nike’s track and field heritage and Jordan Brand’s commitment to the sport.
Fittingly, Kynard will be joined in wearing 50/50 footwear by Nike athletes Matt Centrowitz (1500) and Renaud Levellenie (pole vault).
And the Jordan Tenacity 88 will take the colorway off the track with limited pairs releasing at Nike Eugene on May 25.