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Nike Air Max 97 LX

December 17, 2018 - Adorned with Swarovski® Crystals, this edition of the Air Max 97 Gold adds a distinct dazzle to an already shimmering icon. The upper is made with Swarovski's proprietary Crystal Fabric, which refracts light with a bright, shimmering effect as the shoe moves.  

The Nike Air Max 97 LX releases December 26.

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Nike Air Monarch IV Snow Day

December 17, 2018 - The special-edition Nike Air Monarch IV Snow Day arrives with an all-white, full-grain leather upper embellished with a chrome silver Swoosh and iridescent outsole — the overall effect reminiscent of a glistening, snowy day.

The sherpa collar nods to warm slippers, and the sockliner frames an imprinted Swoosh on freshly-fallen snow. A pop of orange on the midsole symbolizes a snowman’s carrot nose. Plus, a snowman figure is hidden in the embroidery details on the heel.

The Nike Air Monarch IV Snow Day releases December 18 on SNKRS Japan. On December 20, it releases on nike.com and in select Nike stores in Greater China, Europe and Korea. In early January, it will be available on SNKRS North America and at Nike NYC and Nike by Melrose.

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Nike KYRIE 5 PE "Neon Blends"

December 12, 2018 - This colorway of the Nike KYRIE 5 PE "Neon Blends" was created for Kyrie Irving for his game against the Washington Wizards on December 12.

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"The Ten" AF1 Re-Issue Includes Kids Sizes

December 12, 2018 - The Ten: Nike Air Force 1 Low follows the theme of GHOSTING, using translucent materials to celebrate the soul of the transcendent hoop shoe. It is available in Little Kids sizes (10.5C-3Y) and Baby and Toddler sizes (0C-10C) December 19.

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This New Women's Silhouette Brings Modern Elegance to Air

December 11, 2018 - A four-female footwear collective, made up of a designer, engineer, developer and product manager, is responsible for the expressive new Nike Air Max Dia. 

The design (which was completed on an accelerated timeline) of the women’s exclusive silhouette began by prioritizing the last, working diligently to achieve a tapered (but democratic) toe-box. The result was a shoe with beautiful proportion — a nod to both craft and utility.

A deconstructed translucent Nexkin upper (a vessel to show personality through sock choice), low collar and big lift combine to complete the modern look. The four dots on the heel represent the four disciplines that brought the shoe to life — a reminder of the power of collaboration. 

The tooling is perhaps the shoe's true signature feature. The Dia's elegant stack height is derived from the team's established goal for the shoe: to highlight the Air unit in the biggest way possible.

With that wish came a ton of questions, including things like what the heel would have to look like, where it would affect the shoe’s design and how to make it look beautiful rather than bulky. It also called for more foam, resulting in more comfort.

Limited quantities of the Nike Air Max Dia will be available December 13 on the Nike App and at select retailers followed by a wider release January 25.

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Air Jordan 1 Origin Story

December 10, 2018 - Jordan Brand is celebrating the theatrical release of Spider-Man™: Into the Spider-Verse with the special-edition Air Jordan 1 Retro High OG Origin Story. Matching the pair worn by Miles Morales in the film, the shoe puts a twist on a classic colorway by introducing a new upper design and icy translucent outsole.

The Air Jordan 1 Origin Story releases in men's and grade school sizing December 14 on Jordan.com and at select retailers globally.

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Nike KYRIE 5 PE "Little Mountain"

December 10, 2018 - The Nike KYRIE 5 PE "Little Mountain" was created for Kyrie Irving for his game against the Chicago Bulls on December 8, 2018.

The shoe's tongue features a Standing Rock Sioux Tribal seal decal, a nod to Irving's late mother, Elizabeth Ann Larson, who was an enrolled member. "Little Mountain" appears on the toe box, which refers to the Lakota name officially bestowed to Irving in August by the Standing Rock Sioux tribe.

Together, the shoe's details reflect Irving's desire to relay personal, connective stories with different colorways of the KYRIE 5.

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Concepts x Nike SB Dunk Purple Lobster

December 09, 2018 - Since its first haul (a Nike SB Dunk) in 2008, Cambridge, Massachusetts-based Concepts has held a consistent line among its many ideas: the lobster. There have been a handful of Dunks to claw at it — blue at retail and an F&F yellow, as well as a few variations of the aesthetic on the KYRIE 4. 

“Initially, I felt we shouldn’t touch the theme again. It was a moment. We celebrated it. We loved it," shares Concepts creative director Deon Point. "Ten years later, I'm in more Lobster conversations than I can believe. Kyrie and Jason Tatum are wearing versions on the court, Sue Bird in the WNBA, too. It's like this whole movement."   

This month, the scheme returns to its original Dunk base but in a new purple makeup that adds fuel to the flame. 

"I've probably researched lobsters more than Jacques Cousteau himself," says Point. "There's versions in color variations, depending on the depth of how far a lobster can go below sea level. And, theoretically, there are lobsters in colors that haven't been found yet."

Purple is one of those colors. But that hasn't stopped Point. While there isn't exact proof that there are purple lobsters floating around, if you mix blue and red — the colors of the Concepts' originals — one might just birth.
 
The Concepts x Nike SB Dunk Lobster releases December 14 at Concepts, December 15 at select retailers and December 17 via SNKRS. 

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Maya Moore x Aleali May Air Jordan Court Lux Collection

December 07, 2018 - Basketball superstar Maya Moore and renowned stylist Aleali May come together to create a women’s-exclusive Air Jordan collection inclusive of their favorite Air Jordan silhouettes: the Court Lux Air Jordan 1 and Air Jordan X.

Both shoes are made with premium suede and blocked in colors that take inspiration from Moore's favorite uniforms throughout her career. Finishing touches include a removable faux fur tongue on the AJI to represent May’s influence on high fashion, and Moore’s logo and favorite bible verse on the AJX.

The Maya Moore x Aleali May Court Lux Air Jordan I and Maya Moore x Aleali May Air Jordan X release on December 15 in select retailers globally and December 22 in select North America retailers and the SNKRS app globally.