Serena Williams’ 23 Grand Slam titles, six won in New York, is evidence of what is possible when you dare to dream big.
Today, as Serena Williams steps on the court in Flushing, Nike releases its latest Just Do It film, Voice of Belief. By blending archival and match footage with a voiceover by Serena’s father and first coach, Richard Williams, the spot highlights Serena’s dream-come-true of winning the major.
The film also serves as a key touch point in the 30th anniversary celebration of Nike’s famed call to action. In 1988, Nike inspired a revolution in sport participation and the drive to chase one’s crazy dreams. That inspiration came from a series of advertisements tagged with three simple words: Just Do It.
Since then, Just Do It has stood as a rally cry that inspires self-belief and has helped athletes from around the become their best by leveraging the power of sport.
Voice of Belief, created by Nike and Portland-based creative agency Wieden + Kennedy, will air on ESPN during the first two rounds of the tournament.
Nike’s latest film, “The Toughest Athletes,” captures the power and strength of women during one of the most transformative stages of their lives, pregnancy and early motherhood.
“The Toughest Athletes” illuminates the correlation of sport and motherhood through the lens of more than 20 mothers across various stages of their pregnancy and postpartum journeys, and is underscored by the likes of Serena Williams, Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce and Nia Ali — along with everyday female athletes.
Filmed during the global pandemic, “The Toughest Athletes” was compiled from more than 22 hours of intimate footage shot by the mothers featured and their friends and families. Each respective shoot was directed via Zoom to keep each individuals health and safety a priority.
With representation from the United Kingdom, United States, Singapore, France, Australia, Jamaica and more, moms from across the world help illustrate how motherhood is an ultramarathon.
The film coincides with Nike's first dedicated maternity collection, Nike (M), available in North America, Europe and Africa at nike.com. The collection will release in select Asia Pacific and Latin American markets beginning late 2021.
In addition to the collection, Nike also partnered with pre-and post-natal exercise expert Jane Wake to create four audio guided workouts specifically for motherhood in the Nike Run Club app.
Nike’s latest film, “You Can’t Stop Our Voice,” illustrates how you don’t have to be a global superstar to make an impact and extends NIKE, Inc.’s effort to get out the vote. Directed by Hiro Murai and narrated by actress Regina King, the film features athletes like LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’ja Wilson and Tim Anderson.
In alignment with Nike’s efforts to increase voter participation and minimize barriers to voting, the company has partnered with transportation networking company Lyft to support early voting and access to discounted rides* in communities who have historically had a harder time getting to the polls, as well as supporting voters in Nike World Headquarters’ backyard.
Earlier this summer, and on the 55th anniversary of the historic Voting Rights Act, NIKE, Inc. celebrated the right to vote with a commitment to Time to Vote, a nonpartisan effort to increase voter participation in U.S. elections. Leading up to the November election, Nike additionally teamed up with nonpartisan expert Rock the Vote as a technology partner to create a platform for people to register to vote, check registration statuses and find state-by-state voting information. Nike also partnered with When We All Vote, a nonpartisan organization, to help provide information and resources to get out the vote.
In July, Michael Jordan and the Jordan Brand announced its initial partner donations from the $100 million over 10-years commitment to fight against systemic racism — including partners helping to tackle voter suppression. Converse has additionally supported efforts to raise awareness in civic engagement.
Visit Vote.Nike.com for more information.
*The NIKE2020 Lyft promo code is valid October 24, 2020 through October 30, 2020, between the hours of 6 a.m. to 8 p.m. local time for up to a maximum of $10 off one (1) Lyft car ride (Lux excluded) to a polling location or registered ballot drop box locations in Atlanta, Memphis, Chicago, Baltimore, Houston, Milwaukee, Miami and Portland. Limited quantity available. Limit one per user. Lyft promo codes and discounts are offered in accordance with all applicable laws and regulations and cannot be combined with other ride credit or offers. Offer of promo code is not intended to induce, nor is it conditioned on, the act of voting, or voting for or against any particular person or measure. Subject to Lyft’s Terms of Service.
Even against the toughest odds, hope remains connected to our sporting spirit.
As professional competition slowly returns around the world, we at Nike are reminded of the feeling of fandom. The thrill of experiencing disbelief, with all its reawakening power. And, more over, the joy of collective celebration.
“Never Too Far Down,” a film narrated by LeBron James, will air during Tiger Woods’ return to the golf course. It extends Nike's "You Can’t Stop Us" campaign.
To mark the occasion, James, Woods and Serena Williams offer their thoughts on the power of sport:
"Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game, because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.” — LeBron James
“Sport can still be a positive force for so many people. I am looking forward to [the charity match] this weekend and creating a platform to raise money for Covid relief and hopefully remind folks of the levity and joy that golf and other sports can bring to the world.” — Tiger Woods
“Sport is the one thing that’s true, it doesn’t matter what you look like, where you’re from. Everything is left out in the arena. For me, I put it all out there on the court as a player, but it also feels that way as a fan. You feel that joy when someone you’re rooting for wins. That’s because of the unity that sports bring us.” — Serena Williams
Download hi-res images here.
"Mamba Forever" pays tribute to beloved member of the Nike family, Kobe Bryant. One of the greatest athletes of his generation, Bryant had an immeasurable impact on the world of sport and the community of basketball.
Just a kid from Akron, LeBron James is building a legacy that extends far beyond the basketball court. The latest Nike Beginnings spot underscores King James' commitment to helping kids in his hometown — and around the world — to dream big.
Nike's latest Just Do It film highlights the inspiring story of Manchester City and England winger and attacking midfielder Raheem Sterling, who is leading the way in supporting the next generation of athletes in England and beyond.
As a kid from the London borough of Brent, Sterling grew up dreaming of playing at Wembley Stadium. But he wasn't expected to win his first England cap at age 17. He wasn't expected to play more than 50 times for his country, or to win two premier league titles by 24 years old. He wasn't expected to influence and inspire the next generation.
But he did — and he does.
Now, in partnership with Nike, Sterling is paying it forward as the driving force behind Brent-based initiatives that will better serve young people in the borough. Alongside Brent Schools Football Association, Nike and Sterling will establish a team on the ground to set up coaching clinics for schools without coaches and, for a minimum of three years, provide support to the London Youth Games for a Brent Schools Football Association coordinator — reigniting the team that dared Sterling to dream.
“Brent means everything to me — growing up there, having friends from different backgrounds, learning about different cultures and taking that with me," says Sterling. "It was always my dream to play in the Premier League, play for England, and I’ve always wanted to give back to the community that I grew up in and give them an opportunity. This partnership with Nike and Brent Schools Football Association is an opportunity for me to provide guidance and the right help so a lot of kids can have the same dream as me.”
The collection, which includes the Nike Victory Full-Coverage Swimsuit along with swim separate options — the Nike Victory Swim Hijab, the Nike Victory Swim Tunic Top and the Nike Victory Swim Leggings — brings performance innovation to modest swimwear.
The Nike Victory Swim Collection is available February 1 on nike.com and at select retailers globally.
Virgil van Dijk grew up as a football-obsessed kid playing inside caged courts near his home of Breda, in southern Holland.
Years later, and having done it the hard way, he's now a European Champion and recognized as the world's finest defender.
"I was born in Breda," he says. "But it's the things I’ve overcome on my journey from there that have made me the player I am today."
This is his Birthplace of Dreams.
The latest Nike spot, featuring Washington Mystics forward Elena Delle Donne, highlights Delle Donne's relationship with her older sister, Lizzie, who has cerebral palsy and autism and is also deaf and blind.
“My sister’s been carrying me her whole life,” says Delle Donne. “She is the big sister. I’m the little one looking up.”
The spot will air on Thanksgiving during the Dallas Cowboys vs. Buffalo Bills game, as well as the Oklahoma City Thunder vs. New Orleans Pelicans game November 29. The spot will also appear throughout December during additional NBA games.
Caster Semenya’s dream to be the best middle-distance runner in the world took off on the dusty roads of Ga-Masehlong, a village in the South African province of Limpopo. But before that, her dream started with family, respect and self-belief. Now, Caster is beginning a new dream with her newly-founded Masai Athletics Club, where she mentors young runners.
Today's heroes are not the ones that society is accustomed to. Through sport, these heroes challenge stereotypes by breaking the barriers they have to live with every day.
After the success of “Juntas Imparables” in 2018, Nike Mexico’s newest Just Do It campaign seeks to further inspire and enable youth to relish healthier lives, inviting the next generation into sport.
Directed by Loren Denis, "Tiempo de Ser Héroes" (“Time to Be Heroes”) tells a series of stories about unexpected female athletes; it is an invitation to a sport-driven movement, encouraging athletes of all experience levels to become the city's new heroes. It is also a call to move the city through sport, and celebrate the passion, perseverance and spirit of Mexican athletes that, with their actions, are inspiration to others.
Join the challenge at nike.com/heroes and create a squad with three friends to participate in this exciting experience, inspired by Mexico City, where you can accumulate minutes of movement. The platform also allows you to register your activity through the Nike Run Club (NRC) and Nike Training Club (NTC) apps.
A little more about the real athletes behind the film:
Daniela Velasco, 1,500-meter sprinter
Velasco is one of the most tenacious Paralympic athletes today. Her attitude of perseverance has led her to break limits and believe in the power of dreams. For her, running is a way of being free. She is champion of the London 2012 Paralympic Games, Toronto 2015 Pan American Games, and, most recently, the Lima 2019 Pan American Games.
Alejandra Orozco, diver
Orozco obtained her first Olympic medal at 15, and, at the time, becoming Mexico’s youngest Olympic medal winner ever. Since that moment she has set her goals high: become the best athlete ever. Discipline and self-confidence drive her, and she is a medalist for the 2013 World Slam Dunk Series, Toronto 2015 Pan American Games and the Lima 2019 Pan American Games.
Nataly Gutierrez, Karina Esquer and Mariana Valenzuela, basketball players
Nataly Gutierrez, Karina Esquer and Mariana Valenzuela are the future generation of basketball athletes, and they're challenging the rules. Together they have become a community of women that seek to change the future of the sport.
Nicole Pérez, footballer
Pérez is one of the most important voices of women's football in Mexico. She belongs to the first generation of footballers who are supported in their profession by their families, defying all conventions and the country's patriarchal system.
Dulce Orihuela, boxing trainer
Orihuela had to convince her father to let her box. Within a week of training she was in the ring for her first fight. Today, she spends her time as a trainer at TRASO, a program offering kids weekly boxing classes along with counseling and educational workshops. She teaches the fundamentals of boxing as a foundation to build character and determination, especially among young girls in the underserved community of Tacubaya, Mexico City.
Paulina Pulido, dancer
Pulido began dancing when she was 11 and quickly fell in love with the art of movement as a form of expression. For her, dancing is a sport that builds community, and she faithfully believes that it can help to elevate self-expression.
Mariana "Barby" Juárez, boxer
For Juárez, every move she makes is full of heart. She has won the World Boxing Council title nine times — and she is still going for more.
Lorena Dromundo, downhill cyclist
Dromundo started downhill riding at the age of 11. Since then, she has managed to break into a sport that was considered exclusively for men, and is one of the few women to practice it professionally.
Today, the Jordan Brand launches UNITE, a global campaign that celebrates a generation coming together to create impact that goes beyond the game.
Throughout the UNITE campaign, Jordan Brand will launch a series of films. The first film celebrates people coming together through the game of basketball both on and off the court and sends a simple message: Impossible Alone. Possible Together.
Jordan Brand athletes including Rui Hachimura, Kia Nurse, Jayson Tatum and Zion Williamson, as well as young athletes* from all walks of life are featured in the film, narrated by Rapsody and scored by Dap-Kings.
In addition to the film series, the brand is kicking off a series of UNITE community activations around the globe. Those began this weekend in New Orleans with a community design for local youth, where they were provided an opportunity to design an Air Jordan XXXIV. Zion Williamson surprised and united with the youth, and one of the designs will be worn by Williamson later on during the season.
On the eastern coast of the Spanish island of Mallorca is the small town of Manacor. It’s a community known for fishing, furniture, and a bustling street market. But above all else, it’s a town known for tennis. Rafael Nadal’s career began here, on the red-clay courts sprinkled throughout his hometown of Manacor. And he still calls this place home, training and leading the next generation at the Rafa Nadal Academy.
“Mallorca is home," says Rafa. "I plan to be here for the rest of my life.”
Nike and digital platform Gurls Talk have come together to celebrate girls who are paving their own way in the traditionally male-dominated sport of football. Their collaboration on the documentary "Spit Fire, Dream Higher" demonstrates the value of football as a force of empowerment for young women. Directed by Felix Cooper, the film dives into the themes of sacrifices, challenges, and equality. With football as a catalyst, these girls find happiness on the pitch and use that as fuel to change their lives, while building relationships within their communities.
Adwoa Aboah, the founder of Gurls Talk and narrator of the film, presents the story through a pro-footballer’s lens while setting the tone with authentic conversations. Her counterpart, Nike athlete and PSG striker Nadia Nadim, epitomizes the fighting spirit that female footballers possess. Aboah and Nadim visit several fearless young girls in their hometowns around the world and discuss how the sport has had a positive impact on their lives. These gifted young women use football as a connecting thread through the exploration of cultural expectations and self-definition.
"On this journey, we saw girls from around the world who have fought through oppression and continue to be resilient through their love for football," says Aboah. "The documentary truly celebrates them and the grassroots communities they are a part of."
Filmed by Jacob Harris and Ant Travis, “Trust Fall” is the first full-length men's skate film from Nike SB since SB Chronicles Vol. 3 in 2015. Featured skaters include team riders Blake Carpenter, Donovon Piscopo, Caleb Barnett, Daan Van Der Linden, Kyron Davis, Casper Brooker and more.
"Nobody Wins Alone” features Nike athletes and allies of the LBGTQIA community who support the pursuit of equality for all athletes.
Rafael Nadal's victory today sealed his third-straight win in Paris, raising his title count to 12. The win marks Rafa's 18th career major.
Nike's latest football-focused film, "Dream Further," sets the stage for this summer's tournament in France and serves to extend a holistic celebration of the game at all levels. It features athletes from the aforementioned federations (see the full list below) alongside 10-year-old Makena Cook, former England player Alex Scott and Esports star F2TEKKZ.
Fun fact: Cook debuts the limited-edition "Dream Further" jersey, the first ever kids-only football shirt designed specifically for girls.
Dream Further athletes:
Sam Kerr, Forward (Australia)
Andressa Alves, Forward (Brasil)
Neymar Jr., Forward (Brasil)
Philippe Coutinho, Midfielder (Brasil)
Wang Shuang, Midfielder (China)
Fran Kirby, Forward (England)
Amandine Henry, Midfielder (France)
Grace Geyoro, Midfielder (France)
Marie-Antoinette Katoto (France)
Sara Däbritz, Midfielder (Germany)
Lieke Martens, Midfielder (Netherlands)
Daniëlle van de Donk, Midfielder (Netherlands)
Asisat Oshoala, Forward (Nigeria)
Ji So-Yun, Midfielder (South Korea)
Gerard Piqué, Defender (Spain)
Crystal Dunn, Forward (United States)
To watch more of the films in the Just Do It series, click here.
Before the country's tournament appearance in Paris, Nike releases its new Just Do It campaign inspiring Argentina's female footballers, present and future. National team players Estefania Banini, Ruth Bravo and Belen Potassa are among the athletes featured.
The powerful message from Nike’s JDI campaign continues with the latest installment, this time featuring the U.S. Women’s National Team and their influence on young athletes ahead of this summer's tournament in France.
In “Dream With Us,” amateur and professional athletes alike convene at a stadium tunnel as Alex Morgan, Megan Rapinoe, Mallory Pugh, and the rest of the U.S. Women’s Team prepare to take the field. The athletes showing their support include gymnast Gabby Douglas, basketball players Sue Bird and Elena Delle Donne, skateboarder Lacey Baker, sprinter Scout Bassett and more.
Narrated by award-winning actress Viola Davis, “Dream With Us” channels the triumph of unity through sport.
To watch more of the films in the Just Do It series, click here.
Just Do It: Tokyo, Nike's latest JDI film, comes from Japan and encourages female athletes to move forward through sport. Tennis star Naomi Osaka, basketball player Evelyn Mawuli, dancer Koharu Sugawara and champion skateboarders Aori Nishimura and Sky Brown are among those featured.
"To me it’s always been about trusting myself and staying positive. I hope everyone can relate to that, just ignore the noise from others and keep on moving towards what you believe in,” shares Osaka, capturing the spirit of the film.
In 1979, Joan Benoit Samuelson made history in Boston. 40 years and 150,000 miles later, she's still going.
With a victory today, Tiger Woods claimed his fifth green jacket and 15th overall major — 22 years after the first.
Nike golfers have claimed the past five majors.
See the 14 new federation football kits, sports bras, Sportswear and footwear that was shown live in Paris on Monday, March 11.