Nike News > Featured Video

Nike News

Your source for the latest NIKE, Inc. stories

nike sb

Watch "Trust Fall" by Nike SB

Filmed by Jacob Harris and Ant Travis, “Trust Fall” is the first full-length men's skate film from Nike SB since SB Chronicles Vol. 3 in 2015. Featured skaters include team riders Blake Carpenter, Donovon Piscopo, Caleb Barnett, Daan Van Der Linden, Kyron Davis, Casper Brooker and more.


Watch Tinker Hatfield Discuss Nike's Slow Running Innovation: the CruzrOne

Tinker Hatfield's latest design, the Nike CruzrOne, is for athletes whose competitive mindset hasn’t changed even if their training goals and footwear preferences have. 

The idea was sparked October 16, 2018, when Tinker Hatfield and Phil Knight had a conversation that went something like this:

Tinker: "You’re looking strong. I heard you’ve been walking eight miles a day."
Phil: "Not true. I do not walk eight miles a day."
Tinker: "Oh, I’m sorry — I must have misheard." 
Phil: "You must have. I don’t walk. I run! Just really, really slowly."

This exchange inspired Hatfield to think about how athletes change over time: Still competitive, but channeling that spirit in new ways.

Hatfield looked at the running shoes Knight and others were wearing for their slower “runs” (or “cruises," as Hatfield started calling them), and he noted that the foot moves differently at these slower speeds. Further, this athlete has different priorities in what he or she is looking for from their footwear. The CruzrOne responds to these unique preferences.

Here are a few of its key design details:

• Constructed from Nike React foam, the CruzrOne midsole features excellent cushioning and energy return.

• The shoe has a rounded heel that helps facilitate a smoother, more natural transition from heel to toe (the foot tends to strike heel first at slower speeds and requires more assistance to complete the heel-to-toe-off motion).

• A two-way stretch upper was designed for easy entry, and a shearling lining on the heel and tongue adds comfort.

Click here to be notified of availability.

jordan brand

UNITE: Chapter One

Today, the Jordan Brand launches UNITE, a global campaign that celebrates a generation coming together to create impact that goes beyond the game.

Throughout the UNITE campaign, Jordan Brand will launch a series of films. The first film celebrates people coming together through the game of basketball both on and off the court and sends a simple message: Impossible Alone. Possible Together.

Jordan Brand athletes including Rui Hachimura, Kia Nurse, Jayson Tatum and Zion Williamson, as well as young athletes* from all walks of life are featured in the film, narrated by Rapsody and scored by Dap-Kings.

In addition to the film series, the brand is kicking off a series of UNITE community activations around the globe. Those began this weekend in New Orleans with a community design for local youth, where they were provided an opportunity to design an Air Jordan XXXIV. Zion Williamson surprised and united with the youth, and one of the designs will be worn by Williamson later on during the season.

nike tennis

Birthplace of Dreams: Rafael Nadal

On the eastern coast of the Spanish island of Mallorca is the small town of Manacor. It’s a community known for fishing, furniture, and a bustling street market. But above all else, it’s a town known for tennis. Rafael Nadal’s career began here, on the red-clay courts sprinkled throughout his hometown of Manacor. And he still calls this place home, training and leading the next generation at the Rafa Nadal Academy.

“Mallorca is home," says Rafa. "I plan to be here for the rest of my life.”

nike women's

Spit Fire, Dream Higher

Nike and digital platform Gurls Talk have come together to celebrate girls who are paving their own way in the traditionally male-dominated sport of football. Their collaboration on the documentary "Spit Fire, Dream Higher" demonstrates the value of football as a force of empowerment for young women. Directed by Felix Cooper, the film dives into the themes of sacrifices, challenges, and equality. With football as a catalyst, these girls find happiness on the pitch and use that as fuel to change their lives, while building relationships within their communities.

Adwoa Aboah, the founder of Gurls Talk and narrator of the film, presents the story through a pro-footballer’s lens while setting the tone with authentic conversations. Her counterpart, Nike athlete and PSG striker Nadia Nadim, epitomizes the fighting spirit that female footballers possess. Aboah and Nadim visit several fearless young girls in their hometowns around the world and discuss how the sport has had a positive impact on their lives. These gifted young women use football as a connecting thread through the exploration of cultural expectations and self-definition.

"On this journey, we saw girls from around the world who have fought through oppression and continue to be resilient through their love for football," says Aboah. "The documentary truly celebrates them and the grassroots communities they are a part of."


Nike BETRUE: Nobody Wins Alone

"Nobody Wins Alone” features Nike athletes and allies of the LBGTQIA community who support the pursuit of equality for all athletes.

nike tennis

Rafael Nadal: Rally

Rafael Nadal's victory today sealed his third-straight win in Paris, raising his title count to 12. The win marks Rafa's 18th career major.

just do it

Watch Nike’s “Dream Further” Film

Nike's latest football-focused film, "Dream Further," sets the stage for this summer's tournament in France and serves to extend a holistic celebration of the game at all levels. It features athletes from the aforementioned federations (see the full list below) alongside 10-year-old Makena Cook, former England player Alex Scott and Esports star F2TEKKZ.

Fun fact: Cook debuts the limited-edition "Dream Further" jersey, the first ever kids-only football shirt designed specifically for girls. 

Dream Further athletes:
Sam Kerr, Forward (Australia)
Andressa Alves, Forward (Brasil)
Neymar Jr., Forward (Brasil)
Philippe Coutinho, Midfielder (Brasil)
Wang Shuang, Midfielder (China)
Fran Kirby, Forward (England)
Amandine Henry, Midfielder (France)
Grace Geyoro, Midfielder (France)
Marie-Antoinette Katoto (France)
Sara Däbritz, Midfielder (Germany)
Lieke Martens, Midfielder (Netherlands)
Daniëlle van de Donk, Midfielder (Netherlands)
Asisat Oshoala, Forward (Nigeria)
Ji So-Yun, Midfielder (South Korea)
Gerard Piqué, Defender (Spain)
Crystal Dunn, Forward (United States)

To watch more of the films in the Just Do It series, click here.

just do it

"Before That"

Before the country's tournament appearance in Paris, Nike releases its new Just Do It campaign inspiring Argentina's female footballers, present and future. National team players Estefania Banini, Ruth Bravo and Belen Potassa are among the athletes featured.

just do it

“Dream With Us”

The powerful message from Nike’s JDI campaign continues with the latest installment, this time featuring the U.S. Women’s National Team and their influence on young athletes ahead of this summer's tournament in France.

In “Dream With Us,” amateur and professional athletes alike convene at a stadium tunnel as Alex Morgan, Megan Rapinoe, Mallory Pugh, and the rest of the U.S. Women’s Team prepare to take the field. The athletes showing their support include gymnast Gabby Douglas, basketball players Sue Bird and Elena Delle Donne, skateboarder Lacey Baker, sprinter Scout Bassett and more.

Narrated by award-winning actress Viola Davis, “Dream With Us” channels the triumph of unity through sport.

To watch more of the films in the Just Do It series, click here.

just do it

Watch Nike's Latest Just Do It Film

Just Do It: Tokyo, Nike's latest JDI film, comes from Japan and encourages female athletes to move forward through sport. Tennis star Naomi Osaka, basketball player Evelyn Mawuli, dancer Koharu Sugawara and champion skateboarders Aori Nishimura and Sky Brown are among those featured.

"To me it’s always been about trusting myself and staying positive. I hope everyone can relate to that, just ignore the noise from others and keep on moving towards what you believe in,” shares Osaka, capturing the spirit of the film.

nike running

Joan Benoit Samuelson in "Miles"

In 1979, Joan Benoit Samuelson made history in Boston. 40 years and 150,000 miles later, she's still going.

nike golf

Tiger Woods: Same Dream

With a victory today, Tiger Woods claimed his fifth green jacket and 15th overall major — 22 years after the first. 

Nike golfers have claimed the past five majors. 

nike women's

Nike 2019 Women's Football Kits, Sportswear, Sports Bras and Footwear Reveal

See the 14 new federation football kits, sports bras, Sportswear and footwear that was shown live in Paris on Monday, March 11.

nike football (soccer)

USWNT 2019 Home Kit Reveal

Alex Morgan, Tobin Heath and Mal Pugh see the 2019 USA home kit for the first time.

just do it

"Dream Crazier"

Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.

The spot is the start of a celebration of women in sport ahead of this summer's football tournament in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams.

The film is narrated by Serena.

just do it

Watch Kyrie Irving Play One-On-One With His Father

Kyrie Irving’s mother died when he was nine years old, leaving his father, Drederick, to raise Kyrie and his sister alone. Her passing spurred Kyrie's father to assume the full responsibilities of parenthood and sacrifice his dream of one day playing in the NBA — and then to pass that dream and opportunity along to Kyrie.

The newest Just Do It spot, featuring a one-on-one game between Kyrie and Drederick on the hallowed hardwood of Boston’s home court, is a moving tribute to the sacrifices we make for the people we love. As Kyrie says, he’ll go the distance to honor the gift his father gave him.

“He’s the reason I wear number eleven,” Kyrie says, as the camera lifts to the stadium rafters. “I want to be the reason no one else will.”

For more details, go to To view all of the films in the Just Do It collection, click here.

jordan brand

The Story of the Grail: The Air Jordan XI Concord

Jordan Brand friends and family explain why the Air Jordan XI Concord is The Grail, worthy of any moment from the court to the stage. Featuring Nick Anderson, Carmelo Anthony, Edison Chen, Billie Eilish, Tinker Hatfield, DJ Khaled, Neymar JR, Chris Paul, The Shoe Surgeon, Justin Timberlake and Lena Waithe.

just do it

Watch 18-Year-Old LeBron James Predict His Future Success

On the night of May 22, 2003, after the results of the year’s NBA Draft Lottery were announced, 18-year-old LeBron James calmly looked at reporters who asked him about the pressure he faced as the newfound hero of a struggling franchise.

“No pressure,” he says. “There is no pressure at all. I’ve been getting pressure since I was 10 years old.”

In the new Just Do It film, I Believe, James reveals a confidence in his dreams that could have easily been rooted in 2018, beginning his 16th year in the League and finding himself in new territory once again. But the highlights throughout his career still point back to the words spoken during that press conference more than a decade ago, when a kid from Akron had a simple goal: play in the NBA.

For more details, go to To view all the films in the Just Do It collection, click here.

just do it

A Marathon at Age 81? Why Not?

A few years after her husband had passed away, New York-native Marjorie struck up a conversation with her friend, a marathoner, at the dog park one day. “Do you think it would be okay for me to run the marathon?” Marjorie asked her. 

Seven months later, Marjorie was at the starting line of New York City’s most prestigious race for her first 26.2. With 50,000 other runners. At 81 years old.

Marjorie's story, told in “Late Bloomer,” the newest film in the Just Do It collection, proves that there is no limit to human determination in sport — not ability, experience, gender and certainly not age. While some thought Marjorie’s goal of running a marathon had passed an expiration date, her self-belief never wavered. Why not? became her mantra to achieve a dream that some considered crazy. 

As Marjorie ran from Brooklyn into Queens then into Manhattan, well beyond the marathon’s halfway mark, she knew that the race was hers to finish. She wasn’t going to stop.

“I believe that if you can go halfway, and still be running and on your feet, you’ll always finish the other half,” says Marjorie. “If you start something, something that you really want to do, you’ll find a way to complete it.”

For more details, go to To view all the films in the Just Do It collection, click here.

just do it

Eliud Kipchoge breaks world marathon record

When Eliud Kipchoge toed the starting line in Berlin, his aim wasn’t only to win the 26.2-mile race — he wanted to break the world marathon record of two hours, two minutes and 57 seconds.

When Kipchoge crossed the finish line on September 16, arms raised and a smile stretched across his face, he did just that, setting the new world record of 2:01:39 and beating the former record by an incredible 78 seconds.

“Fastest Ever,” the latest film in the Just Do It collection, celebrates Kipchoge’s determination to be not just the best, but the best there ever was. After winning nine of his last 10 marathons and running the fastest marathon ever, Kipchoge’s goal of breaking the world record was always in sight. For runners everywhere, Kipchoge’s success proves that smiling through one more mile, one more race, one more personal best can add up to fulfilling even the craziest dreams.

For more details, go to To view all of the films in the Just Do It collection, click HERE.

just do it

Nike “Rallying Cry” Film

A rally cry is more than a yell. It’s a visceral response to a mental reaction — frustration, elation and every emotion in between. It’s a call to assemble. It’s a call to advance. In sports, the rally cry can turn the tide of a game, and in the process, change the trajectory of a life.

The new Just Do It film, “Rallying Cry,” testifies to the power of female determination, and shows how today’s women break down barriers through sport. The film features athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura, South Korean dancer Amber Liu, and more.

just do it

Just Do It: Caster Semenya

“We all have purpose, and I believe that each of us has an assignment we’re here to complete.” Those are the sage words of two-time Olympian and middle-distance running force Caster Semenya. With 18 gold medals to her name, the assignment for this bold, unapologetic athlete is to never stop pushing hard — both on and off the track.

We get a sense of that tenacity in “Just Do It: Caster Semenya,” a film that charts the runner’s journey to become elite, and the pivotal moments that shaped her into the athlete she is today. Semenya’s challenge to viewers: “We have been given life, but no one can live it for you — you have to go out every day and work hard to earn it.”

just do it

Nike’s New Just Do It Campaign

For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that rich diversity, the second film in the JDI series, “Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.

Along with inspirational pros — LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge — in this film, you’ll meet incredible athletes: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10 years old has become the one to beat on his wrestling team; Charlie Jabaley — an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversed the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who simultaneously played linebacker and was named homecoming queen during her high school senior season. 

Additional appearances are made by emerging professional athletes and world champions alike: Canadian soccer star Alphonso Davies; Hawaiian big wave surfer Kai Lenny; American skateboarders Lacey Baker and Nyjah Huston; German champion boxer Zeina Nassar; and U.S. Soccer's Women’s National Team.  

Narrated by Colin Kaepernick, “Dream Crazy” provides encouragement to everyone who has crazy dreams and goals that may seem unsurmountable.

For more details, go to; to view all the campaign posters click HERE.

Click HERE to see the first Just Do It film in the series, “Voice of Belief,” celebrating Serena Williams and her return to the biggest stage in tennis.

nike women's

Nike film “Juntas Imparables”

For 30 years, Nike’s mantra to Just Do It has called on the power of sport to overcome any obstacle — from issues of equality to gridlocked traffic, and everything in between. This plays out in the new, irreverent film and first Nike Women’s JDI campaign in Mexico, Juntas Imparables (“Unstoppable Together”), directed by Tom Noakes and scored by Dillon Francis ft. Young Ash.

The opening shots show the bustling streets of Mexico City, with an endless stream of cars frozen in traffic. Then a woman sprints by on a run, igniting a citywide rally cry that shows how the challenges of being female are no obstacle for those intent on achieving their goals. The film is humorous and wry, and features cameos by top female Mexican athletes such as Nayeli Rangel, Mariana Juárez, Paola Morán, Alexa Moreno and Casandra Ascencio.

Juntas Imparables also coincides with a call to action: From September 10 through October 19, Mexican women can register a team of four to log workout minutes through the Nike Training Club (NTC) App, Nike Run Club (NRC) or in face-to-face sessions at the Nike Women MX House. 

Once the challenge begins, teams can review progress via a scoreboard; the winning team will receive a one-year Nike sponsorship. Nike will also convert every minute registered into hours of play for kids through “Made To Play” and in collaboration with partnering organizations. Get more information here.

nike tennis

Just Do It: Serena Williams

Serena Williams’ 23 Grand Slam titles, six won in New York, is evidence of what is possible when you dare to dream big.

Today, as Serena Williams steps on the court in Flushing, Nike releases its latest Just Do It film, Voice of Belief. By blending archival and match footage with a voiceover by Serena’s father and first coach, Richard Williams, the spot highlights Serena’s dream-come-true of winning the major.

The film also serves as a key touch point in the 30th anniversary celebration of Nike’s famed call to action. In 1988, Nike inspired a revolution in sport participation and the drive to chase one’s crazy dreams. That inspiration came from a series of advertisements tagged with three simple words: Just Do It.

Since then, Just Do It has stood as a rally cry that inspires self-belief and has helped athletes from around the become their best by leveraging the power of sport.

Voice of Belief, created by Nike and Portland-based creative agency Wieden + Kennedy, will air on ESPN during the first two rounds of the tournament.