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just do it

LeBron James "I Believe" Film

On the night of May 22, 2003, after the results of the year’s NBA Draft Lottery were announced, 18-year-old LeBron James calmly looked at reporters who asked him about the pressure he faced as the newfound hero of a struggling franchise.

“No pressure,” he says. “There is no pressure at all. I’ve been getting pressure since I was 10 years old.”

In the new Just Do It film, I Believe, James reveals a confidence in his dreams that could have easily been rooted in 2018, beginning his 16th year in the League and finding himself in new territory once again. But the highlights throughout his career still point back to the words spoken during that press conference more than a decade ago, when a kid from Akron had a simple goal: play in the NBA.

For more details, go to nike.com/justdoit. To view all the films in the Just Do It collection, click here.

nike football (soccer)

Harry Kane on Erasing Doubt

Not long ago, Harry Kane was relegated to reserve play. This came after being dropped from his first club, when he was just nine years old, and spending years in loan limbo. Doubt over the future has crippled many young players, but for Kane, it became a spark to prove all the ratings wrong. 

Today, his goal-scoring record is among Europe’s best and his England team is on to its next challenge. 

These short films are part of Nike Football’s Believe campaign. Learn more here

nike football (soccer)

Too Young? Not Kylian Mbappe

History comes naturally to French footballer Kylian Mbappe. The forward is the youngest-ever to score a goal for AS Monaco, the youngest-ever scorer in a European club semi-final, and the youngest to be nominated for football’s greatest individual prize, among other honors. Today, the 19-year-old racked up another accolade as the youngest French goalscorer in World Cup history. But age is only a number for Mbappe, as he describes in the Nike Football film, “Too Young”

“On your back, there’s a number, not your age” says Mbappe as he’s surrounded by the French flag and the chants of his home nation. “Either the player can play or he can’t.”

Coming off the heels of back-to-back World Cup victories for the French team, Mbappe is once again primed to defy his age — and establish his legacy.

These short films are part of Nike Football’s Believe campaign. Learn more here. 

nike football (soccer)

"This is Naija: A Nigerian Football Story"

"This is Naija: A Nigerian Football Story" captures the pulse of the country’s unbridled, optimistic and confident approach to football. The documentary is directed by filmmaker Andrew Dosunmu, who also produced the 2006 feature “The African Game.”  

Wherever you travel in Nigeria — a diverse country with more than 500 different ethnic groups — football serves as a universal language, the connective tissue that unifies the land and drives the spirit, belief and energy of the nation. Football provides a rhythm for daily life in the streets, the clubs, the markets and on the pitch, from the energy and chaos of Lagos to the wooded savannas of Abeokuta.

The film, which includes interviews with Segun Odegbami (a star of the 1980 Nigerian Africa Cup team) as well as current players Odion Ighalo and Wilfred Ndidi, shares how the Super Eagles' mission to bring Naija to the world takes shape.

nike football (soccer)

Neymar Jr in "Never Change"

Not the haircuts. Not the hype. Certainly not the headlines. For Neymar Jr, all that matters is the result on the pitch. His play, singularly dynamic, defines him.

“I did not get here because my name is Neymar. And I did not get here because of, whatever, because of my haircut. I got here because of my football,” he says. 

This short film is part of Nike Football's Believe campaign. Learn more here.

nike football (soccer)

Do It the Brasilian Way

With cameos from national team athletes Philippe Coutinho, Marquinhos, Willian and Thiago Silva, the legendary Ronaldo, up-and-coming players Vinicius Júnior, David Neres, Lucas Paquetá and Paulinho as well as amateur players, this film depicts Brasilian football through its unique balance of talent, commitment and joy. 

The term “Brasileiragem” (which, in Portuguese, is a combo of “Brasil” and “ball playing style”) was coined to define this, which manifests in everything from the country’s street art to the athletes’ unique confidence and style.

Focused on starring Russian national team forward Fedor Smolov, "Never Ask" champions a Just Do It attitude. After being cut from his academy team and going scoreless for two years of league play, Smolov didn’t give up. Instead, he dug deep to realize his potential — rising from nearly forgotten squad member to star player.