Dream Crazier shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.
The spot is the start of a celebration of women in sport ahead of this summer's football tournament in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams.
The film is narrated by Serena.
On the eastern coast of the Spanish island of Mallorca is the small town of Manacor. It’s a community known for fishing, furniture, and a bustling street market. But above all else, it’s a town known for tennis. Rafael Nadal’s career began here, on the red-clay courts sprinkled throughout his hometown of Manacor. And he still calls this place home, training and leading the next generation at the Rafa Nadal Academy.
“Mallorca is home," says Rafa. "I plan to be here for the rest of my life.”
Nike and digital platform Gurls Talk have come together to celebrate girls who are paving their own way in the traditionally male-dominated sport of football. Their collaboration on the documentary "Spit Fire, Dream Higher" demonstrates the value of football as a force of empowerment for young women. Directed by Felix Cooper, the film dives into the themes of sacrifices, challenges, and equality. With football as a catalyst, these girls find happiness on the pitch and use that as fuel to change their lives, while building relationships within their communities.
Adwoa Aboah, the founder of Gurls Talk and narrator of the film, presents the story through a pro-footballer’s lens while setting the tone with authentic conversations. Her counterpart, Nike athlete and PSG striker Nadia Nadim, epitomizes the fighting spirit that female footballers possess. Aboah and Nadim visit several fearless young girls in their hometowns around the world and discuss how the sport has had a positive impact on their lives. These gifted young women use football as a connecting thread through the exploration of cultural expectations and self-definition.
"On this journey, we saw girls from around the world who have fought through oppression and continue to be resilient through their love for football," says Aboah. "The documentary truly celebrates them and the grassroots communities they are a part of."
Filmed by Jacob Harris and Ant Travis, “Trust Fall” is the first full-length men's skate film from Nike SB since SB Chronicles Vol. 3 in 2015. Featured skaters include team riders Blake Carpenter, Donovon Piscopo, Caleb Barnett, Daan Van Der Linden, Kyron Davis, Casper Brooker and more.
"Nobody Wins Alone” features Nike athletes and allies of the LBGTQIA community who support the pursuit of equality for all athletes.
Rafael Nadal's victory today sealed his third-straight win in Paris, raising his title count to 12. The win marks Rafa's 18th career major.
Nike's latest football-focused film, "Dream Further," sets the stage for this summer's tournament in France and serves to extend a holistic celebration of the game at all levels. It features athletes from the aforementioned federations (see the full list below) alongside 10-year-old Makena Cook, former England player Alex Scott and Esports star F2TEKKZ.
Fun fact: Cook debuts the limited-edition "Dream Further" jersey, the first ever kids-only football shirt designed specifically for girls.
Dream Further athletes:
Sam Kerr, Forward (Australia)
Andressa Alves, Forward (Brasil)
Neymar Jr., Forward (Brasil)
Philippe Coutinho, Midfielder (Brasil)
Wang Shuang, Midfielder (China)
Fran Kirby, Forward (England)
Amandine Henry, Midfielder (France)
Grace Geyoro, Midfielder (France)
Marie-Antoinette Katoto (France)
Sara Däbritz, Midfielder (Germany)
Lieke Martens, Midfielder (Netherlands)
Daniëlle van de Donk, Midfielder (Netherlands)
Asisat Oshoala, Forward (Nigeria)
Ji So-Yun, Midfielder (South Korea)
Gerard Piqué, Defender (Spain)
Crystal Dunn, Forward (United States)
To watch more of the films in the Just Do It series, click here.
Before the country's tournament appearance in Paris, Nike releases its new Just Do It campaign inspiring Argentina's female footballers, present and future. National team players Estefania Banini, Ruth Bravo and Belen Potassa are among the athletes featured.
The powerful message from Nike’s JDI campaign continues with the latest installment, this time featuring the U.S. Women’s National Team and their influence on young athletes ahead of this summer's tournament in France.
In “Dream With Us,” amateur and professional athletes alike convene at a stadium tunnel as Alex Morgan, Megan Rapinoe, Mallory Pugh, and the rest of the U.S. Women’s Team prepare to take the field. The athletes showing their support include gymnast Gabby Douglas, basketball players Sue Bird and Elena Delle Donne, skateboarder Lacey Baker, sprinter Scout Bassett and more.
Narrated by award-winning actress Viola Davis, “Dream With Us” channels the triumph of unity through sport.
To watch more of the films in the Just Do It series, click here.
Just Do It: Tokyo, Nike's latest JDI film, comes from Japan and encourages female athletes to move forward through sport. Tennis star Naomi Osaka, basketball player Evelyn Mawuli, dancer Koharu Sugawara and champion skateboarders Aori Nishimura and Sky Brown are among those featured.
"To me it’s always been about trusting myself and staying positive. I hope everyone can relate to that, just ignore the noise from others and keep on moving towards what you believe in,” shares Osaka, capturing the spirit of the film.
In 1979, Joan Benoit Samuelson made history in Boston. 40 years and 150,000 miles later, she's still going.
With a victory today, Tiger Woods claimed his fifth green jacket and 15th overall major — 22 years after the first.
Nike golfers have claimed the past five majors.
See the 14 new federation football kits, sports bras, Sportswear and footwear that was shown live in Paris on Monday, March 11.
Alex Morgan, Tobin Heath and Mal Pugh see the 2019 USA home kit for the first time.
Kyrie Irving’s mother died when he was nine years old, leaving his father, Drederick, to raise Kyrie and his sister alone. Her passing spurred Kyrie's father to assume the full responsibilities of parenthood and sacrifice his dream of one day playing in the NBA — and then to pass that dream and opportunity along to Kyrie.
The newest Just Do It spot, featuring a one-on-one game between Kyrie and Drederick on the hallowed hardwood of Boston’s home court, is a moving tribute to the sacrifices we make for the people we love. As Kyrie says, he’ll go the distance to honor the gift his father gave him.
“He’s the reason I wear number eleven,” Kyrie says, as the camera lifts to the stadium rafters. “I want to be the reason no one else will.”
For more details, go to nike.com/justdoit. To view all of the films in the Just Do It collection, click here.
Jordan Brand friends and family explain why the Air Jordan XI Concord is The Grail, worthy of any moment from the court to the stage. Featuring Nick Anderson, Carmelo Anthony, Edison Chen, Billie Eilish, Tinker Hatfield, DJ Khaled, Neymar JR, Chris Paul, The Shoe Surgeon, Justin Timberlake and Lena Waithe.
On the night of May 22, 2003, after the results of the year’s NBA Draft Lottery were announced, 18-year-old LeBron James calmly looked at reporters who asked him about the pressure he faced as the newfound hero of a struggling franchise.
“No pressure,” he says. “There is no pressure at all. I’ve been getting pressure since I was 10 years old.”
In the new Just Do It film, I Believe, James reveals a confidence in his dreams that could have easily been rooted in 2018, beginning his 16th year in the League and finding himself in new territory once again. But the highlights throughout his career still point back to the words spoken during that press conference more than a decade ago, when a kid from Akron had a simple goal: play in the NBA.
For more details, go to nike.com/justdoit. To view all the films in the Just Do It collection, click here.
A few years after her husband had passed away, New York-native Marjorie struck up a conversation with her friend, a marathoner, at the dog park one day. “Do you think it would be okay for me to run the marathon?” Marjorie asked her.
Seven months later, Marjorie was at the starting line of New York City’s most prestigious race for her first 26.2. With 50,000 other runners. At 81 years old.
Marjorie's story, told in “Late Bloomer,” the newest film in the Just Do It collection, proves that there is no limit to human determination in sport — not ability, experience, gender and certainly not age. While some thought Marjorie’s goal of running a marathon had passed an expiration date, her self-belief never wavered. Why not? became her mantra to achieve a dream that some considered crazy.
As Marjorie ran from Brooklyn into Queens then into Manhattan, well beyond the marathon’s halfway mark, she knew that the race was hers to finish. She wasn’t going to stop.
“I believe that if you can go halfway, and still be running and on your feet, you’ll always finish the other half,” says Marjorie. “If you start something, something that you really want to do, you’ll find a way to complete it.”
For more details, go to nike.com/justdoit. To view all the films in the Just Do It collection, click here.
When Eliud Kipchoge toed the starting line in Berlin, his aim wasn’t only to win the 26.2-mile race — he wanted to break the world marathon record of two hours, two minutes and 57 seconds.
When Kipchoge crossed the finish line on September 16, arms raised and a smile stretched across his face, he did just that, setting the new world record of 2:01:39 and beating the former record by an incredible 78 seconds.
“Fastest Ever,” the latest film in the Just Do It collection, celebrates Kipchoge’s determination to be not just the best, but the best there ever was. After winning nine of his last 10 marathons and running the fastest marathon ever, Kipchoge’s goal of breaking the world record was always in sight. For runners everywhere, Kipchoge’s success proves that smiling through one more mile, one more race, one more personal best can add up to fulfilling even the craziest dreams.
For more details, go to nike.com/justdoit. To view all of the films in the Just Do It collection, click HERE.
A rally cry is more than a yell. It’s a visceral response to a mental reaction — frustration, elation and every emotion in between. It’s a call to assemble. It’s a call to advance. In sports, the rally cry can turn the tide of a game, and in the process, change the trajectory of a life.
The new Just Do It film, “Rallying Cry,” testifies to the power of female determination, and shows how today’s women break down barriers through sport. The film features athletes from across the world, including Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura, South Korean dancer Amber Liu, and more.
“We all have purpose, and I believe that each of us has an assignment we’re here to complete.” Those are the sage words of two-time Olympian and middle-distance running force Caster Semenya. With 18 gold medals to her name, the assignment for this bold, unapologetic athlete is to never stop pushing hard — both on and off the track.
We get a sense of that tenacity in “Just Do It: Caster Semenya,” a film that charts the runner’s journey to become elite, and the pivotal moments that shaped her into the athlete she is today. Semenya’s challenge to viewers: “We have been given life, but no one can live it for you — you have to go out every day and work hard to earn it.”
For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that rich diversity, the second film in the JDI series, “Dream Crazy,” focuses on a collection of stories that represent athletes who are household names and those who should be. The common denominator: All leverage the power of sport to move the world forward.
Along with inspirational pros — LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge — in this film, you’ll meet incredible athletes: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10 years old has become the one to beat on his wrestling team; Charlie Jabaley — an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversed the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who simultaneously played linebacker and was named homecoming queen during her high school senior season.
Additional appearances are made by emerging professional athletes and world champions alike: Canadian soccer star Alphonso Davies; Hawaiian big wave surfer Kai Lenny; American skateboarders Lacey Baker and Nyjah Huston; German champion boxer Zeina Nassar; and U.S. Soccer's Women’s National Team.
Narrated by Colin Kaepernick, “Dream Crazy” provides encouragement to everyone who has crazy dreams and goals that may seem unsurmountable.
Click HERE to see the first Just Do It film in the series, “Voice of Belief,” celebrating Serena Williams and her return to the biggest stage in tennis.
For 30 years, Nike’s mantra to Just Do It has called on the power of sport to overcome any obstacle — from issues of equality to gridlocked traffic, and everything in between. This plays out in the new, irreverent film and first Nike Women’s JDI campaign in Mexico, Juntas Imparables (“Unstoppable Together”), directed by Tom Noakes and scored by Dillon Francis ft. Young Ash.
The opening shots show the bustling streets of Mexico City, with an endless stream of cars frozen in traffic. Then a woman sprints by on a run, igniting a citywide rally cry that shows how the challenges of being female are no obstacle for those intent on achieving their goals. The film is humorous and wry, and features cameos by top female Mexican athletes such as Nayeli Rangel, Mariana Juárez, Paola Morán, Alexa Moreno and Casandra Ascencio.
Juntas Imparables also coincides with a call to action: From September 10 through October 19, Mexican women can register a team of four to log workout minutes through the Nike Training Club (NTC) App, Nike Run Club (NRC) or in face-to-face sessions at the Nike Women MX House.
Once the challenge begins, teams can review progress via a scoreboard; the winning team will receive a one-year Nike sponsorship. Nike will also convert every minute registered into hours of play for kids through “Made To Play” and in collaboration with partnering organizations. Get more information here.
Serena Williams’ 23 Grand Slam titles, six won in New York, is evidence of what is possible when you dare to dream big.
Today, as Serena Williams steps on the court in Flushing, Nike releases its latest Just Do It film, Voice of Belief. By blending archival and match footage with a voiceover by Serena’s father and first coach, Richard Williams, the spot highlights Serena’s dream-come-true of winning the major.
The film also serves as a key touch point in the 30th anniversary celebration of Nike’s famed call to action. In 1988, Nike inspired a revolution in sport participation and the drive to chase one’s crazy dreams. That inspiration came from a series of advertisements tagged with three simple words: Just Do It.
Since then, Just Do It has stood as a rally cry that inspires self-belief and has helped athletes from around the become their best by leveraging the power of sport.
Voice of Belief, created by Nike and Portland-based creative agency Wieden + Kennedy, will air on ESPN during the first two rounds of the tournament.
The six winners of the Nike: On Air contest – Gabrielle (New York City), Jasmine (London), Lou (Paris), Gwang (Seoul), Cash (Shanghai), and Yuta (Tokyo) – recently flew to Nike World Headquarters to take the next step in their sneaker design journey. At Nike WHQ, each winner had the chance to refine their shoes with a team of footwear designers, materials and color designers, and developers who collectively pored over the designs in individual teams. But before all of that, the moment of truth was revealed in a surprise first-look at their samples.
Striving, training, fighting for every centimeter—it’s what emergent 100-meter specialist Reece Prescod does every day as he prepares for the 2018 European Athletics Championships, where Nike is the official partner. The 22-year-old already holds the British 100m title, and is looking to break 10 seconds in this month’s championship race in Berlin.
In this one-minute video, director Ian Derry relates Prescod’s personal quest for success through candid insights and shots of the Nike athlete sprinting through iconic Berlin locations such as the Messendam subway. “My vision was to try and articulate what it takes to become faster; the tiny margins of potentially training a whole lifetime to gain just a few centimeters,” says Derry, who produced this video and two others on 200-meter World Champion Dafne Schippers and 1500m runner Konstanze Klosterhalfen for a series called Portraits of Speed. “Capturing a visual portrait of their physicality to bring to life their voice and story was a real privilege."