Before Nike was Nike, it was Blue Ribbon Sports, founded in 1964 on a handshake between Bill Bowerman and Phil Knight.
In 1967, BRS opened its first retail door in Los Angeles. The one-of-a-kind space quickly became a hub for runners, then "oddball athletes," who met, sought advice and swapped stories — and eventually inspired the next generation of running.
Recently, Nike re-opened its original door again a community space for local runners to gather, talk and run — just as they did in the late '60s.
The Nike BRS Pack honors this heritage with a modern take on Blue Ribbon Sports's original logo and a red, white and blue color palette. Each piece in the apparel capsule collection (a hat, jacket, T-shirt, tank, pant and short) is intended to outfit the fictional Blue Ribbon Sports Track Club that is open to all runners.
The Nike BRS Pack will be available beginning May 9 on nike.com.
For more information on BRS, go here.