Nike ACG apparel encourages getting out and having fun. "We want you to go hiking. We want you to go camping," says designer Rebecca Aleman.
Of course, there's more to it. Like its complementary footwear, ACG apparel balances technical solves for all conditions with an energetic spirit. In other words: The gear is deliberate about protecting wearers from the elements while simultaneously being more fun than serious in aesthetic.
"Handmade prints and patterns can lend a sensory experience to a garment," says Aleman. "We bring in elements of Nike heritage through color and graphics and mix an analog feeling with contemporary cuts and fabrications to make ACG apparel what it is today." For example, though the men’s short has a slight drop-crotch and the women’s is cut shorter, the same pattern carries across both.
Designing with this in mind continuously results in collections that celebrating outdoor life in a youthful and vibrant way (without veering into silver-haired holiday makers on safari territory. It’s a fine line.).
The first drop of the Spring/Summer 2019 ACG apparel collection releases April 20.