In January, Jordan Brand debuted a new function-first women’s apparel capsule. Though aesthetic cues stemmed from classic ’80s basketball design language, the silhouettes established a new vision for wardrobe standards tailored explicitly for today.
With that grounding, Jordan Brand continues to elevate utility-driven staples in its upcoming fall apparel collections: Jordan 23 Engineered, Women’s City Utility Collection, Women’s NYC Collection and Women’s Flight Essentials Collection.
Emphasis throughout the new collections is on creating a suite of versatile garments.
“Throughout its history, Jordan Brand has delivered the unexpected through a balance of performance and romance,” says Martin Lotti, Jordan Brand VP of Design. “These new collections offer utilitarian performance infused with a basketball soul, and created through a refined articulation of classic basketball design lines.”
The Jordan City Utility Collection cements the Flight Suit and Utility Pant as icons of feminine functionality. Both highlight the tailored approach Jordan Brand brings to articulating utilitarian garments, with lightweight fabrics and easy adjustability allowing body-confident individual styling. These hallmark pieces are complemented by the Jordan Utility Off-Shoulder Jacket, Jordan Utility Bike Shorts (including a zippered back pocket for keys and cards) and fleece offerings formed with elegant proportions.
“We strive to design functional, wearable statements that evoke a cool confidence,” Lotti says.
Fit, flow and volume are similarly spotlighted in the Women’s Flight Essentials Collection. Comprised of fundamental garments, such as crew necks, tights, sports bras, tracksuits and T-Shirts, the collection translates ’80s Jordan silhouettes though a contemporary women’s lens.
Jordan 23 Engineered focuses on innovative technical details, materials and translucent Air-inspired trims, as well as garment-dye color innovation, to push a classic Jordan design language to new territory. Devised as a gender-neutral assortment, Jordan 23 Engineered garments are intended to naturally transition from athletic activity to laid-back leisure.
The latest Jordan 23 Engineered collection is available now on Jordan.com. The Jordan Women’s City Utility Collection will be available July 24 and the Jordan Women’s Flight Essentials collection will be available on August 20.
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Outdoor apparel that staves off harsh weather and bland style — it's a staple quality of the Nike ACG line. The Holiday 2018 apparel collection from Nike ACG brings out warm fleece, stark color-blocking and fun graphics for your winter trekking (regardless of the terrain of your trail). Check out a preview of the selection below.
The Nike ACG apparel collection for Holiday 2018 releases November 16 on nike.com and at select retailers.
This season’s 2018 Nike N7 Collection is inspired by rapper Taboo’s relationship with his Native American heritage, which helped to develop his professional style and gives him pride for his cultural roots.
“My initial style influence was from my grandmother taking me to see traditional dancing in East L.A,” says Taboo, who is an ambassador for this year's collection along with professional gymnast Ashton Locklear. “I was influenced by how they put their outfits together. They wore boots; I wore sneakers. So I started with footwear and accessorized my outfit around that. And it grew from there. My dance style comes from watching ceremonial dance. That’s who I am. I represent what was started hundreds of years ago.”
That traditional Native American dance influence appears in the new collection through intricate beadwork patterning and a color palette from the natural world.
The Nike N7 collection releases November 7 on nike.com and at select retailers.
The Nike Training Just Do It collection, launching this month, combines the best of Nike Training to keep you warm and motivated this season. Featuring bold apparel colors and metallic footwear accents, the assortment will help you power through winter workouts. See below for a few select pieces from the collection.
The Nike Training Just Do It collection for men and women arrives on nike.com and in stores globally in early November.
While the fall can provide idyllic running conditions, it can also cast unexpectedly harsh weather: wind, rain, sloppy street puddles. Use this guide to outfit your miles, and never put a run on hold due to the elements.
Not a fan of either team? Kyrgios and Koston's picks are only a taste of Nike's deep NBA apparel collection, touting tees, sweaters, hoodies and more offered for all league allegiances.
To deliver inspiring and inspired apparel to young girls, look no further than sports-loving artist Dear Giana, and her new collaboration with Nike, below.
The three limited-edition T-shirts and hat will be available in youth sizes October 11 on nike.com in North America.
The Nike SB x NBA Collection draws from basketball’s enduring influence on skateboarding. Highlighting classic silhouettes, the collection unites two cultures with distinct crossovers in style and function — a fact skaters themselves know well.
“Growing up in Southern California in the '80s was what got me into basketball,” says Nike SB skateboarder Eric Koston. “I was getting deep into skateboarding in high school, but having the Showtime Lakers as my home team was so exciting to watch. They were at the peak of their championship wins, they had their rivalry with the Celtics – it was compelling, competitive, flashy basketball.”
The collection’s two pieces of apparel — the Nike SB x NBA Satin Bomber and the Nike SB x NBA Hoodie — are adorned with an oversized Association logo, an iconic symbol of style, individuality and fandom.
Classic basketball silhouettes compose the footwear assortment, including the Nike Bruin, Blazer and Dunk. In the shoes’ earliest forms, key features like padded ankle collars and flat soles were a natural fit for skateboarders who needed protection and tight boardfeel while riding.
“As a skateboarder, I’ve always looked at those early basketball shoes from an aesthetic standpoint — because the style was always cool — but also from a technological standpoint, because of the similarities in our need for impact and support,” says Koston.
The Nike SB x NBA Collection releases October 13 on nike.com and at select retailers. The pink Nike SB x NBA Bruin and pink Nike SB x NBA Hoodie release December 1 on nike.com and at select retailers.
With Nike City Ready, the debut launch from Nike Women's Collections, Maria Vu, Senior Creative Director Nike Women's, and an all-female design team deliver a balance of forward-thinking innovation and directional silhouettes.
"The Nike City Ready Motion Adapt Bra is a great example of our promise," explains Vu. "Our challenge was how to take our incredible motion adapt technology, and make it beautiful and really push it through a transformative aesthetic lens without compromising the performance."
Heads up: Forward-looking Nike Sportswear has a progressive new collection, Nike Sport Pack. Featuring dynamic graphics, textiles and silhouettes that reference both heritage details and contemporary design, the collection distorts the boundaries of sport to deliver a new language of creative self-expression.
Nike Sport Pack will be available in Greater China August 1, and globally August 16.