What if apparel was built agnostic of gender? What if its goal was to accommodate our innumerable body shapes?
These were the questions that predicated Converse’s latest, genderless apparel collection, SHAPES.
The company, committed to intelligent design, reimagines the Chuck Taylor’s position as an inclusive and unisex shoe through apparel, reflecting the needs of consumers today.
As the first of three collections to debut in 2020, Converse SHAPES is a new type of apparel essential. The collection is not designed for gender, but instead for body shape, created from the belief that size is a reference point, not an identity.
“When starting design from a non-traditional place, there are endless opportunities to reimagine everything from construction to sizing to materials,” says Jonathan Tappan, VP, Global Apparel at Converse. “SHAPES is the perfect example of how to meet the consumer in their element. By bringing functionality, inclusivity and comfort to everyday clothes, we believe we can really change the game.”
Made from 50 percent recycled cotton and 50 percent virgin cotton, SHAPES features a set of five core pieces, offered in only four sizes globally (traditionally, there are 14 common sizes across men and women’s lines).
Converse will also launch Utility Fleece and Court Ready, collections geared toward the Skate and Basketball communities. Along with SHAPES, Utility Fleece and Court Ready look to enable individual expression through silhouettes that fuel movement.
SHAPES will launch in summer 2020, followed by Utility Fleece in fall and Court Ready in early 2021.