Nike SB x NBA Collection
September 21, 2018
The Nike SB x NBA Collection draws from basketball’s enduring influence on skateboarding. Highlighting classic silhouettes, the collection unites two cultures with distinct crossovers in style and function — a fact skaters themselves know well.
“Growing up in Southern California in the '80s was what got me into basketball,” says Nike SB skateboarder Eric Koston. “I was getting deep into skateboarding in high school, but having the Showtime Lakers as my home team was so exciting to watch. They were at the peak of their championship wins, they had their rivalry with the Celtics – it was compelling, competitive, flashy basketball.”
The collection’s two pieces of apparel — the Nike SB x NBA Satin Bomber and the Nike SB x NBA Hoodie — are adorned with an oversized Association logo, an iconic symbol of style, individuality and fandom.
Classic basketball silhouettes compose the footwear assortment, including the Nike Bruin, Blazer and Dunk. In the shoes’ earliest forms, key features like padded ankle collars and flat soles were a natural fit for skateboarders who needed protection and tight boardfeel while riding.
“As a skateboarder, I’ve always looked at those early basketball shoes from an aesthetic standpoint — because the style was always cool — but also from a technological standpoint, because of the similarities in our need for impact and support,” says Koston.
The Nike SB x NBA Collection releases October 13 on nike.com and at select retailers. The pink Nike SB x NBA Bruin and pink Nike SB x NBA Hoodie release December 1 on nike.com and at select retailers.
Train, Run, Travel in the New Nike City Ready Collection
August 12, 2018
With Nike City Ready, the debut launch from Nike Women's Collections, Maria Vu, Senior Creative Director Nike Women's, and an all-female design team deliver a balance of forward-thinking innovation and directional silhouettes.
"The Nike City Ready Motion Adapt Bra is a great example of our promise," explains Vu. "Our challenge was how to take our incredible motion adapt technology, and make it beautiful and really push it through a transformative aesthetic lens without compromising the performance."
Nike Sport Pack
August 11, 2018
Heads up: Forward-looking Nike Sportswear has a progressive new collection, Nike Sport Pack. Featuring dynamic graphics, textiles and silhouettes that reference both heritage details and contemporary design, the collection distorts the boundaries of sport to deliver a new language of creative self-expression.
Nike Sport Pack will be available in Greater China August 1, and globally August 16.