Design innovation to help Russian athletes perform at their best this Summer.
MOSCOW, Russia. (July 11, 2012) – Nike today unveiled its latest product innovations to be worn by the Russian Track and Field team this summer in London.
Merging performance, design and sustainability, Russian athletes will be able to take advantage of the best of Nike’s innovation with products such as the new Nike Pro TurboSpeed collection and the FlyKnit racer.
Michaela Stitz, Vice President and General Manger, Nike Central and Eastern Europe was joined by four Russian athletes Anastasia Kapachinskaya, Ksenia Vdovina, Lilya Shobukhova, Maria Savinova and Andrey Silnov to reveal the latest designs for the Russian athletes.
Nike Global Olympic Creative Director Martin Lotti said: “Our overriding design principle is superior lightweight performance, and we’ve created innovations that can help make the athlete faster. For the Russian Track and Field team, we’ve incorporated a mix of color, typeface and design that reflect the Russian national identity. Combined with the fact that every piece of apparel is made from recycled plastic bottles, it adds up to true innovation.”
The Russian uniform was inspired by a mix of iconic cultural imagery including constructivism art style and soviet era posters. The two-headed eagle crest over the heart signifies Russian pride and unity and is set against the distinctive blue and red uniform. The Russian typeface was inspired by prominent Russian artists and denotes a proud and industrious nation.
Valentin Balakhnichev, President of the Russian Track and Field Federation said: “With more than 100 athletes in our Track and Field squad this year, we are pleased to have Nike as a partner, supplying our team with innovative footwear and apparel to help unlock their potential and proudly represent their country.”
Anastasia Kapachinskaya said: “The kit should be first of all light and comfortable, to assure nothing distracts you from the competition. In my discipline speed is key and the Nike Pro TurboSpeed suit helps me to be faster on the track. I also like that the designers used traditional Russian elements in the design of the kit.”
The Nike Pro TurboSpeed suit is the lightest, fastest track uniform Nike has ever built. Based on 1,000 hours of wind tunnel testing data, it is up to 0.023 seconds faster over 100m than Nike’s previous track uniform. With a focus on sustainability, uniforms in the Nike Pro TurboSpeed collection use an average of 82% recycled polyester fabric and up to an average of 13 recycled plastic bottles.
The Nike Flyknit revolutionizes running by rethinking shoe construction from the ground up. Yarns and fabric variations are precisely engineered only where they are needed for a featherweight and virtually seamless upper. With all the structure and support knitted in, the whole shoe weighs a mere 160g (5.6 ounces). The inspiration for Nike Flyknit was born from everyday athlete insights, craving a shoe with the qualities of a sock: a snug fit that goes virtually unnoticed to the wearer.
About NIKE, Inc. NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikeinc.com.
12 creatives offer new visions of Nike Air footwear for this year's Vote Forward.
12 creatives offer new visions of Nike Air footwear for t...
The 2017 England away kit is available from nike.com starting March 22.
The 2017 England away kit is available from nike.com star...
The NikeLab Air Max 1 Royal is available March 26 in Greater China and April 13 globally.
The NikeLab Air Max 1 Royal is available March 26 in Grea...
This is a special Nike KYRIE 3 for Kyrie Irving.
Nike Basketball College iD lets you customize iconic sneaker silhouettes...
This is a special Nike PG1 PE for Paul George.
The NikeLab Air VaporMax x Marc Newson releases March 26.
The five shoe collection also includes the KYRIE 3, LEBRON 14, PG 1 and Kobe A.D. It launches March 24 at Nike.com and select retailers.
The five shoe collection also includes the KYRIE 3, LEBRO...
The collection celebrates two icons by incorporating the style and soul of Jordan Brand with the larger-than-life story of KAWS.
The collection celebrates two icons by incorporating the ...
Expanding the Nike Ease platform to improve ease-of-entry for performance footwear.
Expanding the Nike Ease platform to improve ease-of-entry...
The NIKEiD Flyknit Air Max 1 Ultra and Nike Air VaporMax offers are available for a limited time only on March 26 at nike.com and select events across the globe.
The NIKEiD Flyknit Air Max 1 Ultra and Nike Air VaporMax ...
The boots are available in cleated and NikeFootballX versions on Nike.com, and will be worn by professional players on pitch this week.
The boots are available in cleated and NikeFootballX vers...
Its 2017 women’s line — created with world champion surfer Carissa Moore’s direct feedback — redefines high-performance swimwear.
Its 2017 women’s line — created with world champion surfe...
This summer, Jordan Brand celebrates two essential elements of the brand’s DNA: the iconic university blue color and premium craftsmanship.
This summer, Jordan Brand celebrates two essential elemen...