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July 09, 2012

A wardrobe for the modern athlete

Nike creates a unique village wear collection for athletes competing this summer.

In tribute to the world’s best athletes coming together this summer to celebrate sport, competition and achievement, Nike has created a unique collection for every stage of the journey to greatness.

Years of preparation and training, driven forward by the thrill of the win, an athletes’ success in competition is as much about the desire to win as it is the equipment that helps an athlete perform at the highest level.

Holding fast to the belief - Performance is the highest virtue, but style should never be sacrificed, Nike designers looked to an athlete’s equipment needs for every occasion. Bringing together the best of Nike innovations from its performance basketball and running, training, and lifestyle collections, iconic Nike silhouettes come together as unique looks ideal for travel, training, downtime between competition, and ultimately mounting the medal stand.