The 2012 We Run series kicked off Aug. 26 in Riga, Latvia, and concludes Dec. 15 in Santiago, Chile.
395,500 runners. 34 cities. 1 race.
The 2012 season of Nike’s We Run race series aims to inspire, support and connect runners around the world. These groundbreaking events will forge a new global community of athletes, who will participate in Nike’s most connected race series with innovative Nike+ technology.
We Run is focused on providing access to sport, inspiring and challenging runners to push themselves and become better athletes. And of course, Nike is dedicated to making sure that athletes have fun while they do it.
The We Run City 10K series began three years ago as an evolution of Nike’s Human Race, a global 10K held in dozens of cities around the world on a single day in 2008. That blockbuster race evolved into the We Run 10K series in 2009, and has since expanded its reach and impact. It is now Nike’s single largest race series.