Nike Golf brings enhancements and a modified look to the new Nike TW'14
The flex of the Natural Motion engineered outsole on the Nike TW14.
A close up of the Nike Dynamic Flywire which is a new feature to the Nike TW14.
The new upper on the Nike TW 14 features improved ventilation that delivers increased breathability and comfort.
Close-up of the natural motion engineered outsole of the Nike TW'14.
Footwear with increased range of motion enables more power through the swing.
Building upon the success of last year’s TW’13, Nike Golf brings enhancements and a modified look to the new Nike TW’14 footwear. Nike Athlete Tiger Woods debuted the new Nike shoe in a dramatic fashion with his 78th PGA Tour career victory at The Players Championship. The new iconic shoe is also the first Nike Golf shoe to be made available on NIKEiD with previews beginning May 20, 2013.
The original Nike TW’13 was driven by insights from Tiger Woods, who asked:
“I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
Nike designers ran with the idea and set to work creating a Nike Free-inspired golf shoe tailored to maximize Woods’s game.
Woods first debuted the TW’13 on Tour late in the 2011 season and the shoe took the marketplace by storm in 2012. Through his inspiration, hands-on testing and detailed feedback, Nike Golf has continued to collaborate with Woods on the Nike TW’14, further enhancing fit, feel and function.
The natural motion engineered outsole of the Nike TW’14 is designed to mimic and conform to the innate movement of the foot and still deliver all the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe, and therefore, the shoe to the ground.
“These shoes provide freedom of movement and allow me to release more power through my swing,” Woods says.
The new upper features improved ventilation for increased breathability and comfort. This was achieved through strategically located perforations and a more comfortable mesh tongue providing athletes the ventilation they want without compromising the waterproof protection they need.
“With this shoe, we worked diligently to take every detail to a new level,” said Tobie Hatfield, Athlete Projects Innovator in Nike’s Innovation Kitchen. “Tiger’s relentless focus on getting better makes us better. His insights force us to never stop innovating and delivering technology that will enhance a golfer’s performance. In the TW ’14, he wanted more stability with mobility. We've accomplished that by using Nike's Dynamic Flywire technology, which moves with him but stabilizes his foot when he swings. We also increased breathability of the shoe by using a full mesh tongue."
The new TW’14 footwear stays true to Woods’s signature colors, White, Black and Red. A new colorway of Cool Grey with Vivid Blue and Venom Green accents also will be available Aug. 1.
With the fully customizable TW’14 iD version, consumers can create the perfect combination of breathability and traction for varying playing conditions. In addition to a wide-range of color combinations, golfers can choose between two distinct uppers: waterproof and breathable.
The waterproof upper is made of multi-stretch synthetic leather for weather protection and durability, and the breathable upper (available exclusively through NIKEiD) features lightweight mesh to keep feet comfortable on hot days.
The TW’14iD is available in two outsoles — the Spike version or the Integrated Traction option (molded rubber).
Consumers can also personalize their shoes by adding their names or an inspirational message to the inside tongues.
The Nike TW’14 Black/Reflective Silver-Varsity Red colorway will be available June 7; the Cool Grey/Black-Vivid Blue-Venom Green will be available Aug. 1 (MSRP: $220; MAP/Street: $180).
The Nike TW’14 iD will be on preview starting May 20 and available June 7 (MSRP: $ 225).
The second installment of Jordan Brand’s ongoing collaboration with Drake hits retail stores October 1.
The second installment of Jordan Brand’s ongoing collabor...
The rising American actress discusses the personal and professional benefits of beginning her day, or a scene, with a run.
The rising American actress discusses the personal and pr...
The new Barcelona third kit will be available from November 1st at Nike.com.
The new Barcelona third kit will be available from Novemb...
The KD9 offers support, comfort and responsiveness with the most...
The new yellow/black KYRIE 2 colorway is now available on nike.com.
The Nike Zoom Train Toranada offers stability and responsive cushioning...
Scout Bassett, Sarah Reinertsen, Jordan Hasay, David Boudia and Galen Rupp joined 400 Nike employee volunteers to inspire participants.
Scout Bassett, Sarah Reinertsen, Jordan Hasay, David Boud...
The Nike Golf Club Charge the Cup collection is inspired by the sport's most heated rivalry and available now on nike.com.
The Nike Golf Club Charge the Cup collection is inspired ...
The new pack will be available across cleated and NikeFootballX versions beginning October 3 via the Nike Football App and nike.com.
The new pack will be available across cleated and NikeFoo...
McIlroy wins in sudden death playoff for victory at East Lake Golf Club.
McIlroy wins in sudden death playoff for victory at East ...
The new Nike Air Zoom Structure 20 arrives for men and women on September 29 at Nike.com.
The new Nike Air Zoom Structure 20 arrives for men and wo...
The "Once a Duck" uniforms will debut September 24.
The Mercurial x EA SPORTS boots will be available on September 26 from Nike Football App and Nike.com. Limited to 1,500 pairs, each boot is individually numbered on the heel.
The Mercurial x EA SPORTS boots will be available on Sept...
Manchester City will wear the 2016-17 third kit in continental and domestic cup matches. Designed with revolutionary Aeroswift Technology, the kit is available starting September 22 at nike.com.
Manchester City will wear the 2016-17 third kit in contin...