The new spot is set in a futuristic landscape and takes fans through an exhibition of next-level speed.
Today, Nike (NYSE:NKE) announced the debut of its new NFL spot as part of the brand’s Fast is Faster campaign.
The :60 spot, entitled “Fast Is Faster,” will be shared first via social media on Thursday with the broadcast debut in the first round of the NFL Draft on ESPN between the first and second picks.
Nike’s football heritage is built on the concept of speed. More than 40 years ago, Nike founder Bill Bowerman set out on a relentless quest to help athletes get faster. From the first football cleat to the new NFL Nike Elite 51 uniforms, Nike continues to blend cutting edge technology with over four decades of knowledge, craft and insight to help athletes gain speed.
To that same end, the new spot is set in a modern futuristic landscape and takes fans through an exhibition of next-level speed by stating: “Strong is no longer strong. Fast is the new strong. Lungs are jet engines. Endzones are scorched. The pocket is collapsing faster. The field just got shorter. The slow lose their lunch. The tortoise never wins. And if you’re not faster, someone will let you know.”
Nike NFL athletes Troy Polamalu, Calvin Johnson, Darrelle Revis, LeSean McCoy, Ndamukong Suh, Alex Smith, Larry Fitzgerald, and Marshawn Lynch are featured, as well as NFL official Mike Carey.
In addition to the :60 feature, the campaign highlights a :15 teaser spot and a :15 Marshawn Lynch version showcasing the Seattle Seahawks new uniform design. The initial rollout also includes NFL Network, ESPN Sportscenter, and NFL Live on ESPN. The spot will also run on Nike digital channels including Nike.com, NikeFootball.com and Nike Football’s facebook page, as well as YouTube.com, Xbox Live, ESPN.com, BleacherReport.com, Stack.com, and NFL.com.
Fast is Faster was directed by acclaimed director Mark Romanek and edited by Kirk Baxter, the recipient of the Academy Award for Film Editing in 2010 and 2011, both of whom have worked with Nike on previous projects over the years.
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
The new agreement will run from 2018 until 2026.
Army Black Knights will wear the new “paratrooper” look on December 10.
Army Black Knights will wear the new “paratrooper” look o...
Inspired by the merging of ocean and land in Rio de Janeiro, the new NikeLab Air Zoom Legend x RT brings elements of Nike's past experimentation in boots into a new Chelsea boot.
Inspired by the merging of ocean and land in Rio de Janei...
This is a special Nike Zoom LeBron Soldier 10 PE for LeBron James.
This is a throwback-inspired KYRIE 2 PE for Kyrie Irving.
This white Nike Kobe A.D. PE is designed for DeMar DeRozan.
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...