Athletes work with Niketown staff for the night as fans purchase new apparel.
At 12:00 a.m. Friday, April 27, the Nike NFL "Game" and "Elite" level jerseys became available at Niketown New York, and on hand to help with the sale were elite Nike Football athletes Ndamukong Suh, Victor Cruz, Dwayne Bowe and LeSean McCoy. The group worked the floor with Niketown staff and engaged with fans. The star-studded night also included performances by Walé and Ace Hood to ring in the occasion.
Amongst the select consumers invited to the one-of-a-kind shopping experience were the winners of "The Chase," Nike's social media scavenger hunt which provided clues to diehard fans in their hunt to obtain one of 32 exclusive on-field team jerseys.
The Nike Elite Jersey ($250) features the same level of innovation that the athletes wear on the field. For many of the teams that selected that Elite 51 technology in their on-field jerseys, the fan’s Elite version includes zoned stretch fabric tailored for precise fit and movement, water-repelling fabric, Flywire technology around the neck line for a lightweight lockdown fit, and strategic ventilation over major heat zones. This jersey also incorporates highly flexible premium twill numbers for a comfortable every day wearable feel.
The Nike Game Jersey ($100) features a more refined, tailored fit for everyday wear. Hand-crafted from the inside-out, premium details include silicon print numbers for a light soft feel, as well as a no-tag neckline for comfort. The Game jersey will be offered in women’s cut and sizing.
The Nike Limited Jersey ($135) will be available this summer, featuring a more streamlined design including a refined, tailored fit for range of motion. Built from the inside out, the Limited jersey is one step closer to mimicking the team's on-field jersey through the application of embroidery as well as tackle-twill numbering and lettering. For those teams whose on-field jerseys implement the new Elite 51 innovation, many will feature Flywire technology in the neckline as well as strategic mesh ventilation that has been placed over major heat zones. The Limited jersey will be offered in women’s cut and sizing.