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April 14, 2014

We Don't Play Football, We Live it: Nike F.C.

Nike F.C. celebrates 20 years of brilliant football.

As the world gears up for this summer's big competition, Nike takes the opportunity to celebrate 20 years of brilliant football. In 1994 during a sunny afternoon in Pasadena, Calif., a statement was made – glory is granted to those who risk everything. From that point on players such as Luís Figo, Fabio Cannavaro and Ronaldo exemplified that style, daring to do whatever it took to bring victory to their teams and nations. To honor the all-or-nothing approach of these athletes, Nike introduces Nike F.C. – not just a collection but also a badge of honor representing passion, talent, irreverence and most of all the willingness to put it all on the line.

Inspired by the aforementioned legends, current players like Neymar Jr., Jack Wilshere and Dani Osvaldo keep the torch burning through brilliant play, ferocious tenacity and relentless resilience.

Since 1998, the Nike N98 Jacket has played a starring roll in football history. First worn by Ronaldo, prior to stepping onto the field for Brasil, the jacket is now worn with pride by footballers worldwide. Now evolved, with a lowered collar and updated hem design for a modern look, the Nike F.C. N98 Jacket extends the story of the iconic garment. "Sem risco não há vitória," the Nike F.C. motto, is inscribed on the crest and translates to "without risk there is no victory."

The Nike F.C. Glory Tee was inspired by the legends of Brasil after the epic 1994 championship. Team loyalty shines through metallic details on the front and back. A taped vented hem connects the tee design to the uniforms worn on pitch.

Other notable items in the collection that define the look of football include the Nike F.C. Saturday Jacket and the Nike F.C. Tiempo 94.

The Nike Sportswear Nike F.C. Collection will be available on Nike.com on April 14, and select Nike Sportswear retailers beginning April 17.

For the full experience please visit Nike.com.