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June 22, 2017

Shades of VaporMax

Nike Air VaporMax Flyknit (Pure Platinum)

Nike Air VaporMax Flyknit (Triple Black)

Nike Air VaporMax Flyknit (OG)

NikeLab Air VaporMax Flyknit (Cookies and Cream)

Nike Air VaporMax Flyknit (Asphalt)

Nike Air VaporMax Flyknit (Pale Grey)

Color is an essential element of Nike’s design philosophy — its utilization is fundamental to creating product that connects to the body, mind and heart of an athlete.

There are abundant examples of Nike’s color work making a broad impact. Starting in ’87, color choices for the Air Max line, like the infrared window of the Air Max 90, punctuated game-changing shifts in Nike Air technology.

The Unlimited Colorway of the Nike Zoom Superfly Flyknit and Nike Air Zoom All Out

Color has played a similarly crucial role in defining the potential of new upper materials, from synthetics to knits. In 2012, Volt helped Flyknit burst into public consciousness on the track at the London games. And just last summer, the company launched the Unlimited Colorway on track and field footwear. Inspired by color-shifting bird feathers and shining beetle shells, this scheme paired Volt with Hyper-Punch Pink to create a new expression of speed and natural motion.

More recently, Nike’s color obsession has been central to the development of the new Nike Air VaporMax Flyknit. Nike color designers worked collaboratively with Flyknit engineers to program three distinct zones for color application: the shoe’s vamp, rand and foxing. In many cases, color-blocking was achieved using heathered Flyknit on the rand, connecting the knit upper to the transparent VaporMax sole unit, while maintaining gradual color transitions.

Spring/Summer 2017

In Spring 2017, VaporMax launched with Pure Platinum, a colorway referencing not only Nike Air itself, but Oregon’s famously fresh air and cloudy skies, too. Other releases recalled iconic Nike footwear colorways: the OG honors the original Platinum/University Red/Wolf Grey Air Max 1, and Cookies & Cream harkens back to the popular black/white Flyknit Racer.

In the middle of the season, the Day to Night collection evoked shades of the sky, from dawn to dusk, and the Pale Grey and Asphalt colorways conjured running on dusty trails and wet roads.

Ending the Summer season, the NikeLab Air VaporMax Flyknit BETRUE drew from the eight-color rainbow, a prominent symbol of Pride, which debuted on the 1978 Pride flag. Work on this VaporMax unit initiated a new process for dyeing an air bag with more than two colors for the first time.

Fall 2017

For Fall 2017, VaporMax comes in new colorways drawing from a range of influences, including superheroes, running through grass and space exploration.

Nike Air VaporMax Flyknit (Chrome Blush)

Nike Air VaporMax Flyknit (City Tribes)

NikeLab Air VaporMax Flyknit (Desert Moss)

NikeLab Air VaporMax Flyknit (Tea Berry)

The Chrome Blush colorway juxtaposes feminine neutrals with a metallic swoosh — a reference to powerful, sci-fi superheroines. The City Tribes colorway offers a neutral take on the Air VaporMax, nodding to runs through lush grass.

Early in the season, NikeLab offers desert and lavender-inspired colorways.

Nike Air VaporMax Flyknit (Explorer Light)

Nike Air VaporMax Flyknit (Explorer Dark)

In the Explorer collection, Nike’s consistent investigation of new technologies, including Nike Air, is tied to historical exploration. Bronze-colored swooshes hint at the deep-sea diving helmets that opened up underwater frontiers, while the white and blue of the Explorer Light colorway reference space suits. The Explorer Dark colorway alludes to the gritty texture of faraway planets.

The Chrome Blush and City Tribes Nike Air VaporMax are available starting July 7 on Nike+, SNKRS, nike.com and at select retailers. The Desert Moss and Tea Berry NikeLab Air VaporMax are available starting June 29 on Nike+, SNKRS, nike.com/nikelab and at select retailers.