Rob Machado and Sig Zane
Sig Zane and Rob Machado Surfing
Hurley x Sig Zane Boardshorts
Hurley x Sig Zane Aloha Hat
Rob Machado and Sig Zane Surfing
Rob Machado Designing
The beauty of Hawaii
Rob Machado and Sig Zane searching for design inspiration
Rob Machado Surfing
Rob Machado Surfing
Hurley to release capsule collection featuring iconic Sig Zane patterns.
Rob Machado’s "Through The Lens" video series continues its journey to discover and document some of the most inspiring and unexpected individuals around the world, all told through Rob’s eyes and creative story-telling. The third episode of "Through The Lens" features Sig Zane, the iconic Hawaiian aloha shirt creator and cultural practitioner. Rob travels to the Big Island of Hawaii to meet up with Sig and experience first-hand the magic of Sig’s design process.
Sig Zane has been defining prints of Hawaiian nature and lifestyle for over 25 years. The cultural significance of Sig’s work is profound, connecting past to present by perpetuating the technique of hand-made illustration. He still hand-cuts each design with a utility knife on amberlith film, keeping the delicate process and bringing out the intricate details of nature. The spirit of the islands, the history of its people and the depth of their culture are embedded in every pattern.
To celebrate Rob Machado’s third episode of "Through The Lens" and the legendary Sig Zane, Hurley will release a capsule collection featuring iconic Sig Zane patterns. The collection includes a limited edition hat, tee, and boardshort for men, along with a tank and top for women. The styles will be available exclusively in-store in Hawaii and online at select retailers including www.hurley.com. Stay tuned for more information in early 2014.
For additional information about Hurley and Rob Machado’s "Through The Lens" documentary series, please visit www.robmachado.com.
ABOUT THROUGH THE LENS:
Iconic surfer Rob Machado has traveled the world for more than half his life. And during that time, he’s crossed paths with countless individuals who share a love for surfing and a passion for the arts. In his new series called "Through The Lens", we meet these individuals and follow Rob as he connects with the people who've inspired him along the way.
Founded in 1999 with roots in Huntington Beach, Hurley is a surf lifestyle brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike, Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali.
949-548-9375 / firstname.lastname@example.org
12 creatives offer new visions of Nike Air footwear for this year's Vote Forward.
12 creatives offer new visions of Nike Air footwear for t...
Learn exactly what went into designing Nike’s lightest, most innovative — and surprising — football cleat straight from the lead footwear designer and star Seattle Seahawks quarterback. A limited release will be available for pre-order on March 27.
Learn exactly what went into designing Nike’s lightest, m...
Highlighted by the Air Jordan I and Air Jordan XXXI, the Flight Guy collection connects an iconic moment to modern innovation.
Highlighted by the Air Jordan I and Air Jordan XXXI, the ...
Nike Moscow continues the company's commitment to transform sport retail through digitally connected experiences.
Nike Moscow continues the company's commitment to transfo...
The Nike Free Train Virtue training shoe is designed to provide...
The Nike Lunar Command 2 Boa features a Boa closure, a unique lacing...
This is a special Nike KYRIE 3 for Kyrie Irving.
Nike’s Month of Air culminates on Air Max Day, March 26, with continued special in-store events and parties from Berlin to Shanghai.
Nike’s Month of Air culminates on Air Max Day, March 26, ...
Five students from Domus Academy, Central Saint Martins and Parsons School of Design explore the concept of walking on air.
Five students from Domus Academy, Central Saint Martins a...
The NikeLab Air Max 1 Royal is available March 26 in Greater China and April 13 globally.
The NikeLab Air Max 1 Royal is available March 26 in Grea...
The NikeLab Air VaporMax x Marc Newson releases March 26.
The five shoe collection also includes the KYRIE 3, LEBRON 14, PG 1 and Kobe A.D. It launches March 24 at Nike.com and select retailers.
The five shoe collection also includes the KYRIE 3, LEBRO...
The collection celebrates two icons by incorporating the style and soul of Jordan Brand with the larger-than-life story of KAWS.
The collection celebrates two icons by incorporating the ...
Expanding the Nike Ease platform to improve ease-of-entry for performance footwear.
Expanding the Nike Ease platform to improve ease-of-entry...