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June 06, 2013

The Nike #BETRUE Collection Celebrates Universality of Sport

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Nike releases the #BETRUE collection in celebration of sport as a universal language. For nearly 15 years, Nike has partnered with the LGBT community.

Profits from the sale of the #BETRUE collection will be donated to the LGBT Sports Coalition to support the goal of ending discrimination in sport.

The Nike Free Run 5.0 #BETRUE offers runners increased foot strength and a barefoot-like feel, and Nike Flywire technology for a dynamic, glove-like fit. The Nike Free 5.0 has an 8-millimeter midsole offset and lies in the middle of the Nike Free spectrum between a minimal, barefoot-like feel and a traditional athletic shoe.

The Nilke Free Run 5.0 #BETRUE features varying colors of the rainbow, alternating from the left to right shoe.

  • Nike Solarsoft #BETRUE Men's Thong Sandal

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    Nike Men’s and Women’s #BETRUE graphic tees and tanks

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    Nike #BETRUE iPhone 5 Case

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The #BETRUE collection is available at nike.com and select Nike retail locations including NIKETOWN Boston, NIKE Portland, NIKE Santa Monica, NIKE San Francisco, NIKE Chicago, NIKETOWN NEW YORK, NIKE RUNNNING Flat Iron, and 21 Mercer.