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Nike Mag Back to the Future
November 11, 2011

2011 Nike Mag auction raises $4.7 million

Through Brin Wojcicki Challenge, dollars will be doubled to $9.4 million to benefit the Michael J. Fox Foundation for Parkinson's Research.

NEW YORK, November 11, 2011 — The Michael J. Fox Foundation for Parkinson’s Research (MJFF) today announced that Nike’s total funds raised for the Foundation, generated by the 10-day eBay auction of 1,500 pairs of limited edition 2011 NIKE MAG shoes, topped $4.7 million. The funds will go straight to the Foundation’s aggressive research programs to help speed a cure for Parkinson’s disease.

Not only did the release of the 2011 NIKE MAG shoes generate a remarkable sum for Parkinson’s research, and resulted in the largest charity auction in eBay history, it also brought the critical unmet medical need in Parkinson’s disease to the attention of new audiences. On the first day of the auction, the Foundation’s Website experienced a greater than 1300-percent increase in traffic over the same day in 2010. Over the course of the 10-day auction, the Foundation’s Facebook page added almost 10,000 new fans.

Through the $50-million Brin Wojcicki Challenge, effective through 2012, the proceeds of the auctions will be doubled — bringing the total funds generated to $9.4 million. The Challenge was announced earlier this year and is made possible by the leadership of longtime Foundation friends Sergey Brin, co-founder of Google, and his wife, Anne Wojcicki, co-founder of personal genetics company 23andMe.

“The enthusiasm this project ignited, and the funds and awareness the shoes generated for Parkinson’s research, are both humbling and inspiring,” said Fox. “Our Foundation is truly grateful to Nike for this unique partnership that brought Back to the Future fans, sneakerheads and the PD community together in the quest to eradicate Parkinson’s from the space-time continuum.”