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April 09, 2012

Tales from the Kitchen: Nike Hyperfuse

Nike's Innovation Kitchen has cooked up some of the sports world's greatest products and technologies. Tales From The Kitchen Episode 1 takes a fun look inside the story of the birth of one of it's most recent 'recipes', Nike Hyperfuse.

Shane Kohatsu and Ben Shaffer are Innovation Directors in NIKE's Innovation Kitchen. In 2011 they collaborated to create, launch and twist the Nike Hyperfuse technology for baller's on and off the court. Here is a fun look at that story.