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April 09, 2012

Tales from the Kitchen: NIKE FREE

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Tobie Hatfield is Innovation Director in NIKE's Innovation Kitchen.

In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe.

This is the story of the birth of NIKE FREE.

Read more stories on the NIKE FREE collection:

- Nike Free: Natural Motion Inspired Design

- All-New Nike Free Shoes Launch on NIKEiD

- Nike Women's Training Presents the Free Advantage