New Zealand runners take to the streets to celebrate the launch of the new Nike Free 5.0.
On April 12, Nike NZ hosted an out-of-the-ordinary Run Club to launch Nike’s "Free Your Run" campaign, unlocking runners’ imaginations and inspiring them to break out of their routine and #RUNFREE.
The urban run through Auckland challenged runners to shrug off the norm and try a new route, at a new time, with a new crew. During the 7k course, runners experienced a series of unexpected activations, including a glow-in-the-dark basketball game with Nike athletes, hip-hop dance crews, and the experience of running alongside a pack of hounds.
Kaleidoscopic projections around the route reinforced the Nike Free message and runners were invited to capture their emotions in a Free Your Run photobooth at the finish line.
After attending a Nike Free 5.0 workshop and fitting, some of New Zealand's top running media were put through their paces on the run. Taking the new Nike Free 5.0 to the streets allowed them to experience this innovative shoe in the real world.
The Auckland run will be followed by runs in Melbourne and Sydney. Consumers will be encouraged to share photos on Facebook of how they #RUNFREE and Nike will elevate some standout submissions.
Follow the journey at www.facebook.com/nikerunningnz
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
The new agreement will run from 2018 until 2026.
Army Black Knights will wear the new “paratrooper” look on December 10.
Army Black Knights will wear the new “paratrooper” look o...
Inspired by the merging of ocean and land in Rio de Janeiro, the new NikeLab Air Zoom Legend x RT brings elements of Nike's past experimentation in boots into a new Chelsea boot.
Inspired by the merging of ocean and land in Rio de Janei...
This is a special Nike Zoom LeBron Soldier 10 PE for LeBron James.
This is a throwback-inspired KYRIE 2 PE for Kyrie Irving.
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...