New Zealand runners take to the streets to celebrate the launch of the new Nike Free 5.0.
On April 12, Nike NZ hosted an out-of-the-ordinary Run Club to launch Nike’s "Free Your Run" campaign, unlocking runners’ imaginations and inspiring them to break out of their routine and #RUNFREE.
The urban run through Auckland challenged runners to shrug off the norm and try a new route, at a new time, with a new crew. During the 7k course, runners experienced a series of unexpected activations, including a glow-in-the-dark basketball game with Nike athletes, hip-hop dance crews, and the experience of running alongside a pack of hounds.
Kaleidoscopic projections around the route reinforced the Nike Free message and runners were invited to capture their emotions in a Free Your Run photobooth at the finish line.
After attending a Nike Free 5.0 workshop and fitting, some of New Zealand's top running media were put through their paces on the run. Taking the new Nike Free 5.0 to the streets allowed them to experience this innovative shoe in the real world.
The Auckland run will be followed by runs in Melbourne and Sydney. Consumers will be encouraged to share photos on Facebook of how they #RUNFREE and Nike will elevate some standout submissions.
Follow the journey at www.facebook.com/nikerunningnz