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October 28, 2012

Paraguay joins the great running movement in Asuncion’s Nike We Run race

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3,500 runners covered the city streets on Saturday night

Asunción, Paraguay, October 27, 2012- Last Saturday night in Asuncion saw 3,500 runners join the great running movement in the global Nike We Run 10 K series.

As the sun was setting, the field prepared to depart from Federación Rusa, facing the Paraguayan Central Bank. The runners completed the 10K at the finish line in Cabo Marecos, by the Parque de la Salud, the end of a new circuit that touched the most iconic sites of the city.

At the finish line, a LED portal greeted the runners and a special laser and electronic music show offered the ideal setting to close the race.

Nike provided the racers with many services including a special parking zone was available for runners using bikes, a group of volunteers who worked before, during and after the race to collect and recycle wastes and massages for the first runners to finish.

Actress and model Fiorella Migliore was chosen to “pass the torch,” a We Run initiative to capture on-the-ground images from each of the 32 races that make up the race series. She captured her race experience with a camera that will now be passed on to another runner in another city.

This year´s edition winners´ were:

In the men´s category:

            Derlys Ayala (33min 13sec.) 

            Pedro Duarte (34min 22sec.)

            Pedro Garay (35min 50sec.)

In the women´s category:

            Carmen Martínez (37min 50sec.)

            María Caballero (38min 52sec.)

            Carmen Warkentin (39min 07sec.)

“We are happy to see that the race in Asunción allowed us to offer a unique connection with the thousands of runners that each year have come to expect a superior running experience” said Adrián Cueto, Nike Southern Cone Marketing Director.   

This year’s Nike We Run Asunción was part of the Nike We Run race series that takes place in 32 cities worldwide involving a total of 395,500 runners. The Nike We Run race series seeks to inspire, support and connect runners all around the world through the innovative Nike+ technology.

The We Run City 10K series began three years ago as an evolution of Nike’s Human Race, a global 10K held in dozens of cities around the world on a single day in 2008. That blockbuster race evolved into the We Run 10K series in 2009, and has since expanded its reach and impact. It is now Nike’s single largest race series.

The 2012 We Run series kicked off in Riga, Latvia on Aug. 26, and will conclude in Santiago, Chile on Dec. 15.