The eighth annual 10K race offered an opportunity to “Join the Game,” a special challenge inviting the field to run as if they were kids.
México, D.F., November 25 2012. The 2012 edition of We Run México DF saw 20,000 runners take the streets of the Federal District to race the 10K.
Olympic athlete and Pan American champion Juan Luis Barrios, along with three-time Young Olympics champion Matilde Álvarez Sierra cheered runners at the finish line.
Manuel Lechuga and María Itzel joined runners at the starting line, along with a group of celebrities that included Jean Duverger, Jimena Sánchez, Amanda Rosas, Galia Katz, Fernanda Aragonés, Agustin Otegui, Lambda García and Carlona Moran. They all challenged themselves to run the race, along with footballers Emilio Orrantia andLalo Herrera, and athletes Karina Pérez, Marisol Romero, Germán Silva and Julio César Romero.
For We Run DF, Nike created a special challenge called “Join the Game,” inviting runners to live the joy, emotion and passion of running as if they were children. The race offered inspirational experiences and messages to runners, encouraging them to push their limits, run faster and feel free running, as if it was a game. Runners were invited to tell their stories using the hashtag #WERUNMEXICO on Twitter and also on Facebook: www.facebook.com/nikecorre. Runners could access and share, in real time, their times, phrases and pictures with friends and families.
Winners of We Run México DF were:
Nike also wanted to emphasize the importance of sports in the early stages of life. For this first time in this year’s We Run series, the three Mexico races are including races for children. In Mexico City, 500 athletes between 8 and 12 years old experienced a 3K. The children participated in the Kids Run Club, where they trained and prepared for the run.
Winners in this category were:
As part of the effort, Nike donated $500,000 to the Ayuda y Solidaridad de la Calle Foundation, which works with underprivileged kids, using Nike-provided training and sports sessions for motivation, fun and recreation.
Nike’s commitment also focused on the environment. Nike, along with Powerade and Coca-Cola, collected and recycled all wastes generated in the competition.
Nike We Run México DF was part of Nike’s We Run race series that takes place in 32 cities worldwide involving a total of 395,500 runners. The Nike We Run race series seeks to inspire, support and connect runners all around the world through the innovative Nike+ technology.
The We Run 10K series began three years ago as an evolution of Nike’s Human Race, a global 10K held in dozens of cities around the world on a single day in 2008. That blockbuster race evolved into the We Run 10K series in 2009, and has since expanded its reach and impact. It is now Nike’s single largest race series.
The 2012 We Run series kicked off in Riga, Latvia on Aug. 26, and will conclude in Santiago, Chile on Dec. 15.
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
The 2001 Air Force 1 Low "Linen" from Nike's Co.jp project returns this...
The triple-black Nike Flyknit Racer is available in the "Midnight"...
The Nike Air Max 90 “Chicago" women's shoe has laser engraved icons on...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...
Nike's Global Showcase selects five young footballers to join the Elite Development Squad for 2017.
Nike's Global Showcase selects five young footballers to ...
For the first time in its history, AS Roma will wear a special new kit for the Derby Della Capitale.
For the first time in its history, AS Roma will wear a sp...
Jordan Brand opens first European store in Paris.
The Nike Football Dark Lightning Pack will be available in cleated versions, including Nike Anti-Clog Traction boots, as well as NikeFootballX small-sided models beginning November 25th.
The Nike Football Dark Lightning Pack will be available i...