The eighth annual 10K race offered an opportunity to “Join the Game,” a special challenge inviting the field to run as if they were kids.
México, D.F., November 25 2012. The 2012 edition of We Run México DF saw 20,000 runners take the streets of the Federal District to race the 10K.
Olympic athlete and Pan American champion Juan Luis Barrios, along with three-time Young Olympics champion Matilde Álvarez Sierra cheered runners at the finish line.
Manuel Lechuga and María Itzel joined runners at the starting line, along with a group of celebrities that included Jean Duverger, Jimena Sánchez, Amanda Rosas, Galia Katz, Fernanda Aragonés, Agustin Otegui, Lambda García and Carlona Moran. They all challenged themselves to run the race, along with footballers Emilio Orrantia andLalo Herrera, and athletes Karina Pérez, Marisol Romero, Germán Silva and Julio César Romero.
For We Run DF, Nike created a special challenge called “Join the Game,” inviting runners to live the joy, emotion and passion of running as if they were children. The race offered inspirational experiences and messages to runners, encouraging them to push their limits, run faster and feel free running, as if it was a game. Runners were invited to tell their stories using the hashtag #WERUNMEXICO on Twitter and also on Facebook: www.facebook.com/nikecorre. Runners could access and share, in real time, their times, phrases and pictures with friends and families.
Winners of We Run México DF were:
Nike also wanted to emphasize the importance of sports in the early stages of life. For this first time in this year’s We Run series, the three Mexico races are including races for children. In Mexico City, 500 athletes between 8 and 12 years old experienced a 3K. The children participated in the Kids Run Club, where they trained and prepared for the run.
Winners in this category were:
As part of the effort, Nike donated $500,000 to the Ayuda y Solidaridad de la Calle Foundation, which works with underprivileged kids, using Nike-provided training and sports sessions for motivation, fun and recreation.
Nike’s commitment also focused on the environment. Nike, along with Powerade and Coca-Cola, collected and recycled all wastes generated in the competition.
Nike We Run México DF was part of Nike’s We Run race series that takes place in 32 cities worldwide involving a total of 395,500 runners. The Nike We Run race series seeks to inspire, support and connect runners all around the world through the innovative Nike+ technology.
The We Run 10K series began three years ago as an evolution of Nike’s Human Race, a global 10K held in dozens of cities around the world on a single day in 2008. That blockbuster race evolved into the We Run 10K series in 2009, and has since expanded its reach and impact. It is now Nike’s single largest race series.
The 2012 We Run series kicked off in Riga, Latvia on Aug. 26, and will conclude in Santiago, Chile on Dec. 15.
The story behind innovative eyewear made for blind American long and triple jumper, Lex Gillette.
The story behind innovative eyewear made for blind Americ...
The NikeFootballX Heritage Pack launches exclusively via the Nike Football App on August 28, and is available on nike.com from August 30.
The NikeFootballX Heritage Pack launches exclusively via ...
The KOBE 11 Blackhorse launches globally on September 17.
The KOBE 11 Mambacurial launches globally on September 8.
The volt Nike Flyknit Racer returns with an updated take on the 2012...
In addition to best-in-class tracking for indoor and outdoor runs, the redesigned and updated Nike+ Run Club app provides the premier motivation-guidance-support system, helping athletes to run farther and faster than ever before.
In addition to best-in-class tracking for indoor and outd...
The Autumn 2016 Tech Pack collection reimagines classic Nike silhouettes by pairing Nike Tech Fleece with Nike Tech Knit. It is available August 25 via Tech Book and September 1 at nike.com and Nike Sportswear retailers.
The Autumn 2016 Tech Pack collection reimagines classic N...
This summer, Nike developed the champion’s collection of tailor-made designs and innovations, based upon his insight, Nike designers’ observations and the decathlon’s unique demands.
This summer, Nike developed the champion’s collection of ...
Nike President & CEO, Nike, Inc. Mark Parker, Trevor Edwards, President, Nike Brand, and sporting icons, like American Carl Lewis, visit Encantado Olympic Village — just one of the community and sports centers revitalized by Nike's five-year partnership with the City of Rio.
Nike President & CEO, Nike, Inc. Mark Parker, Trevor Edwa...
The Nike Roshe Two Flyknit is available via the Nike Tech Book in all markets besides North America on August 25. It will be available in the SNRKS App, at global retailers and via the Nike Tech Book in North America on September 1.
The Nike Roshe Two Flyknit is available via the Nike Tech...
The first quadruple amputee to ascend Mount Kilimanjaro without the aid of prosthetics, Kyle Maynard takes a “No Excuses” mantra to new heights.
The first quadruple amputee to ascend Mount Kilimanjaro w...
Ahead of her fourth Paralympics, the world record-breaking T44 sprinter1 reflects upon the internal drive that propelled her to gold.
Ahead of her fourth Paralympics, the world record-breakin...
Nike celebrates world-class athletes — from Scout Bassett, Simone Biles, Elena Delle Donne, and Gabby Douglas to Allyson Felix, Dafne Schippers Shelly-Ann Fraser-Pryce, English Gardner, Alex Morgan and Serena Williams —who push their own limits to empower the next generation to embark on an unlimited journey.
Nike celebrates world-class athletes — from Scout Bassett...