Dancer David Hallberg wears the NikeLab ACG Poncho
For 20 years, Nike has partnered with emerging talent to explore innovation through creative collaboration. “Objects of Desire,” a new exhibition curated by Out of Order magazine (and its creative director Dorian Grinspan), celebrates this legacy through an exhibition of garments, photographs and video. Along with the retrospective of past campaigns, the exhibition also introduces a new one: “I, David.”
Featuring famed ballet dancer David Hallberg, “I, David” explores the notion of perseverance — perseverance both literally through Hallberg’s personal experience in overcoming physical injury and metaphorically by using the NikeLab ACG Poncho as an allegory for tenacity by pushing forward in the face of harsh conditions. Directed by Niclas Gillis, with a set design by artist James Casebere, Hallberg evolves to the tune of an original cover of Claude Ely’s “Ain’t No Grave,” which, as the legend goes, Ely wrote while fighting, and eventually prevailing over tuberculosis at the age of 12 in 1934.
“A year and a half ago, I couldn’t even see one day ahead of me. Now I look back and see that silver lining is perseverance. It’s dedication. It’s a complete questioning of what your real purpose is," says Hallberg, a principal dancer for both the Bolshoi Ballet and American Ballet Theatre. "I really feel now that I’m not just a dancer, I’m an artist and I’m an athlete."
The rest of the exhibition represents a diverse group of creative talent, including Liz Collins, Carlos Serrao, Nathaniel Goldberg and Nadav Kander, and each artist has played a distinct role in evolving the visual language of sport. Beyond, their partnership with Nike details the brand’s consistent drive to redefine the athletic landscape.
The film, along with the other collected works from Nike’s "Objects of Desire," reveals that through determination, resilience, strength and perseverance we can achieve our full human potential.
Santiago and Mauricio Sierra - Allyson Felix (2013)
Nadav Kander - Roger Federer (2011)
Mathieu Cesar - Blaise Matuidi (2015)
Nathaniel Goldberg - Katarina Johnson-Thompson (2015)
Daniel Jackson - Ashton Eaton (2012)
“Objects of Desire” is on view in New York City at 45 Grand Street from June 1 through 10 from 11am to 6pm. The exhibition will be closed on Monday June 5 and Tuesday June 6. Learn more here.
The HyperAdapt 1.0 goes global.
The Air Max 97 Sk is available globally starting September 2.
The Air Max 97 Sk is available globally starting Septembe...
These experiences, including a first-of-its-kind Roger Federer pop-up shop, redefine personalization and ready the launch of a series of high-heat releases in New York City.
These experiences, including a first-of-its-kind Roger Fe...
It's available in women's sizing exclusively at Bread & Butter in Berlin...
This is a special Nike FI Flex PE for Melissa Reid.
The designer has reconstructed 10 Nike footwear icons.
The boots will be available August 21 on nike.com.
It's available starting September 7 at select retailers globally.
It's available starting September 7 at select retailers g...
It's available starting August 19 on nike.com, the Nike SNEAKRS App and at select retailers in Western Europe.
It's available starting August 19 on nike.com, the Nike S...
Michael Jordan’s first signature shoe, this time reimagined with modern materials, releases September 9 on nike.com and at select retailers.
Michael Jordan’s first signature shoe, this time reimagin...
The new silhouette comes with stencils for at-home personalization.
The new silhouette comes with stencils for at-home person...
Combining performance innovation with color inspiration, the new KOBE A.D. launches globally on August 24, in recognition of the legend's uniform numbers, 8 and 24.
Combining performance innovation with color inspiration, ...
The film gives viewers an unprecedented insight into the runner’s journey.
The film gives viewers an unprecedented insight into the ...
One year on from the Rio Games of 2016, Nike is taking a moment to spotlight one of its most inspiring initiatives that kicked off during the Rio Games and will continue to move kids in Rio through 2020.
One year on from the Rio Games of 2016, Nike is taking a ...