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December 02, 2016

Nike Celebrates the Energy of the Big Apple with #NYMade

Oregon may be Nike’s birthplace, but New York City is where passion for the brand is uniquely experienced: a place where sport, creativity and relentless energy collide.

The Big Apple roots of the swoosh run deep. Whether Alberto Salazar’s three consecutive marathon wins from 1980-1982, the brand’s first “City Attack” campaign in the mid-‘90s or Carmelo Anthony’s legendary 62 points at Madison Square Garden in 2014, the story of the brand threads through every decade and every borough of the iconic city.

Odell Beckham Jr.'s tattoo depicting the New York City skyline

Along with the opening of a new store in Soho this month, Nike is bringing its love of the city to life with key product, athlete and consumer moments in a new "#NYMade" campaign. Across the city, #NYMade has come to life through posters and digital billboards, all featuring some of the city’s most celebrated sons and daughters – whether they were born in New York or made their reputations there – including Bella Hadid, Victor Cruz, Serena Williams, Nas and Odell Beckham Jr.

“New York is at the heart of Nike, and Nike is at the heart of New York,” says Alero Akuya, Senior Brand Director for Nike in New York. “We’re celebrating this city and the sport and energy that drive it through our best athletes and products. We understand better than anyone that you have to prove yourself here before you can really say you’re 'New York Made.'”

New York Made

“I love coming out here in this New York crowd...It's super special, I love it here.”

- Serena Williams, Winner of 8 championship titles (six singles, two doubles) since 1999 at New York’s own tennis major

“New York is the greatest city in the world. The greatest city in the world.”

- Nas

“New York made me who I am. Like they say, if you can make it here, you can make it anywhere. I truly believe that. This city has a culture that is unique — the passion, the creativity, the people. You use that on a daily basis to drive or inspire you. I just want to continue having success and be an athlete who is shown in a good light in New York City. I want to be a New York Giant for a very long time.”

- Victor Cruz

 “Man, New York is what it's all about. The energy in this city is what fuels me to be better each and everyday.”

- Odell Beckham Jr.

South of Houston

Nike Soho at 529 Broadway

The opening of the five-floor, multi-sport, digitally connected Soho door at 529 Broadway brings new energy to Nike’s presence in the city. The brand is also delivering the latest in sport style innovation through the Nike x Kith pop-up at 644 Broadway and NikeLab exclusives at the 21 Mercer store, while the Upper East Side and Flatiron stores cater to runners of every level. And of course, Niketown New York continues to bring the best of Nike to residents and visitors alike.

Nike is also taking the concept of personalized service to a new level with its Nike+ Clubhouse at 45 Grand Street in Soho. The Clubhouse is a new concept space for consumers to Nike to learn about, try and buy some of the latest Nike innovations, as well as explore everything Nike+ has to offer through 1:1 appointments with Nike’s team of experts. The Nike+ Clubhouse has been a hub for recent high-profile product launches including the Apple Watch Nike+ and the Nike Mag, and is currently the venue for consumers to find out more about the Nike Hyperadapt 1.0.

Nike HyperAdapt 1.0 display at 45 Grand

Meanwhile, a new Nike basketball court (Stanton Street Courts) designed by the artist KAWS has generated plenty of buzz as a special giveback to the city.

To find out more about Nike’s activities in the city that never sleeps, go to or follow @nikenyc on Twitter.