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July 16, 2012

Nike Uniforms for Chinese Athletes

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Superior Lightweight Performance And National Pride Combine for Archery, Basketball, Beach Volleyball, Tennis, Track and Field, Weightlifting and Wrestling.

Nike has created uniforms that will be worn in London this summer by Chinese athletes competing in Archery, Basketball, Beach Volleyball, Tennis, Track and Field, Weightlifting and Wrestling.

Innovations included Nike’s lightest-ever Hyper Elite basketball uniform for China’s men's and women's basketball teams and the Nike Pro TurboSpeed Uniform for China Track & Field. 

Craig Cheek, Vice President & General Manager of Nike China, commented: “Nike has been bringing innovations to Chinese athletes since 1984. These new products can help athletes unlock their potential and perform their best,” said Cheek.

World champion Chinese hurdler Liu Xiang, who wore the Nike Pro TurboSpeed technology during three consecutive wins at the IAAF World Grand Prix, shared his thoughts on the Nike Pro TurboSpeed track uniform. “That was the first time for me to wear such a compressed yet comfortable uniform. By offering aerodynamic drag reduction, this technology helps me achieve my best performance,” he said.

Nike’s designs for the Chinese Federation uniforms draw inspiration from China’s rich and vibrant culture, combining Chinese calligraphy with modern architectural design elements. They use simple, powerful and vibrant lines to illustrate Chinese athletes’ strength and confidence. The striking design of the uniforms evokes a strong sense of national pride. Inspired by the lyrics of China’s national anthem, the mantra “Arise, March On” is printed into the neckline of the basketball jersey.

The uniforms also combine superior lightweight performance with lower environmental impact as part of Nike’s ‘Better World’ ethos. Innovation is embedded into the design and development process from the very beginning, addressing use of environmentally preferred materials, reduction of waste and eliminating toxics. The Track and Field and Basketball uniforms are made using materials derived from recycled bottles.

Chinese national basketball player Yi Jianlian commented: “The new uniform and shoes are lighter and more breathable. The design, with its Chinese elements, makes us feel proud and confident on the court. I also really appreciate the commitment to the environment and the fact that the uniforms are made with recycled plastic bottles.”

耐克发布中国篮球、田径、举重、网球、沙滩排球、摔跤、射箭军团比赛服装

彰显超轻性能表现并激发国家荣耀

耐克公司在北京五棵松体育馆万事达中心携手七支中国国家队发布了一系列全新的比赛服装。包括中国国家篮球队、田径队、举重队、网球、沙滩排球、摔跤队及射箭队在内的七支中国军团将穿着全新服装出征下月在伦敦举办的全球运动盛会。这些比赛服装的科技包括:为中国国家男女篮球队设计的耐克有史以来最轻质的篮球比赛服及为中国田径队设计的Nike Pro TurboSpeed比赛服。

耐克集团副总裁、大中华区总经理齐凯歌(Craig Cheek)携手易建联、王仕鹏、朱芳雨、刘炜、苗立杰、陈楠、田源、陆浩杰、王娇等22名运动员代表在活动现场发布了蕴含最新设计的比赛服。齐凯歌表示,“自1984年中国重返奥运舞台以来,耐克就开始持续不断为中国运动员创造佳绩提供最先进的运动装备。我相信我们的创新产品能帮助运动员激发自身潜能、在赛场上发挥出最佳竞技水平。

因训练日程冲突而未能出席发布活动的中国田径队男子110米栏运动员、世界冠军刘翔,日前身穿Nike Pro TurboSpeed连续三次夺取了高手云集的国际田联大奖赛冠军,他说,“这是我首次尝试紧身比赛服,它很贴合身体,穿着舒服,让我动作完成很到位,能够更专注地进行比赛。”

在带来高性能表现的同时,这些比赛服装秉承了耐克 Better World 理念,强调对环境的低影响。创新环保理念充分贯穿于产品设计和生产过程中,打造出广泛使用再生材料并充分降低物料损耗的比赛服装。中国田径队及篮球队的比赛服装的材料均来源于回收降解的塑料瓶。 

除了创新科技,新比赛服融入了丰富的中国文化元素及设计理念。“中国”汉字字符和“CHINA”英文字符是中国军团新装备上最具标志性的图案。从博大精深的中国传统文化中汲取灵感,耐克设计师在传承和创新的碰撞里大胆发挥,巧妙地将汉字复杂的笔画交织和中国当代建筑物恢弘大气的线条美相结合,创造出全新的字符设计。在“中国”汉字字符中,因横向线条的夸张角度而被改变的方框,使字型更加生动独特。中国五星红旗的元素也被融入其中,“国”字上的一颗红星如同点睛之笔,熠熠生辉。在中国篮球队的队服领口处,印有“ARISE, MARCH ON(起来,前进)”的标语,灵感来自中国国歌,意在为运动员加油鼓劲。中国男子篮球队员易建联说,“新的球衣和球鞋更加轻盈,透气性更好,设计上还融入了中国元素,穿着这样的装备让我感觉很自豪,也更有信心打好比赛。而我也听说这些比赛服都是用塑料瓶回收制成,我很欣赏这样的环保理念。