LEBRON 12 NSRL
LeBron James unveils the LEBRON 12
Trevor Edwards, President of the Nike Brand, and LeBron James discuss the LEBRON 12 with Kristen Ledlow.
LeBron James and Kristen Ledlow discuss the LEBRON 12
LEBRON 12 NSRL lateral side
LEBRON 12 NSRL medial side
LeBron James in the LEBRON 12 NSRL
LEBRON 12 NSRL upper detail
LEBRON 12 NSRL outsole
LEBRON 12 art by Andy Gellenberg
LEBRON 12 Tech Sheet
LeBron James with the LEBRON 12
LeBron James points out the hexagonally-shaped Nike Zoom Air bags in the outsole of the LEBRON 12
Nike Basketball presents its next performance shoe for 10-time All-Star LeBron James.
Product quality is a priority for Nike. Due to a small cosmetic issue with some of the LEBRON 12 shoes we have delayed the initial retail launch that was scheduled for China on October 1, and the global launch that was scheduled for October 11. We will communicate an update on the retail date as soon as possible.
LeBron James showcases an extraordinary blend of strength, court vision, effiency and explosive speed while competing at basketball’s highest level. His rare skill set requires innovative footwear tailored to the specifications of his multidimensional game.
The LEBRON 12 is designed to enhance James’s explosiveness while combining three key benefits: superior cushioning, harnessed support and natural flexibility.
“This is Nike at its best: we take the insights from a world-class athlete in LeBron James to inform forward-thinking designs and create the most innovative shoes,” said Kelly Hibler, Nike Basketball VP of Footwear. “We’ve combined the art and science of engineering in the LEBRON 12 to advance the game of basketball’s best player.”
Nike's Sport Research Lab provides the Nike Basketball design team with in-depth analysis on athletic performance and scientific testing. The LEBRON 12 was born in the lab, where scientific data and analysis substantiated the need for next-generation cushioning, support and flexibility.
This science-led insight was maximized for James while accounting for the diverse needs of athletes worldwide. The lead colorway, the LEBRON 12 NSRL, was inspired by the new shoe’s genesis in the lab.
Five visible, hexagonally-shaped Nike Zoom Air bags in the outsole of the LEBRON 12 enhance natural motion while providing accelerated explosiveness with each step. Nike Zoom Air delivers the same great cushioning it brought to footwear when first introduced to basketball in 1995; now the hexagonal Nike Zoom Air is mapped to the pressure points of the foot where it’s most needed for basketball performance.
In tandem with the sole, the lightweight and breathable Megafuse upper is designed to act as a molded second skin that minimizes weight and amplifies breathability and comfort.
James runs approximately three miles per game, and the average player changes directions about 1,000 times over that distance, requiring supportive, comfortable footwear to withstand tremendous impact and torque. Dynamic Flywire cables provide lockdown support for James’s unrivaled combination of speed and strength. The upper is constructed for a precise fit, with Hyperposite wings that deliver targeted support and protection.
The initial seven LEBRON 12 colorways are inspired by James’s game, physical attributes and the analysis that went into the development of his latest signature shoe:
LEBRON 12 NSRL – James wasn’t made in a lab, but he is made better by Nike’s research, testing and analysis. The LEBRON 12 lead colorway reflects the process of turning data into design to create superior performance footwear.
LEBRON 12 Heart of a Lion – James has demonstrated the courageous heart of a lion while being tested both physically and mentally over his 11-year professional career.
LEBRON 12 Dunk Force – Inspired by the power of James’s statement tomahawk dunk and equated to the speed and force of a helicopter rotor blade.
LEBRON 12 Instinct – James’s keen 20/20 eyesight combined with his uncommon speed and agility translates to pinpoint, instinctual decisions, much like the way a hummingbird sees and navigates.
LEBRON 12 Six Meridians – A key component of James’s training recovery and preparation is massage therapy. The ancient Chinese practice of reflexology releases energy to different points of the body, or meridians, when massaging pressure points in the feet and hands.
LEBRON 12 Trillion Dollar Man – Are we looking at the athlete of the future today in LeBron James? Inspired by James’s legendary work ethic and physical gifts combined with Nike’s finest performance technology.
LEBRON 12 Data – James is arguably the most dominant player in the game today, with the statistics to support that claim.
The LEBRON 12 will be available in both adult and young athlete sizes globally on Nike.com and at select retail locations. It will also be available for customization on Nike.com/NIKEiD.
Scout Bassett, Sarah Reinertsen, Jordan Hasay, David Boudia and Galen Rupp joined 400 Nike employee volunteers to inspire participants.
Scout Bassett, Sarah Reinertsen, Jordan Hasay, David Boud...
The Nike Golf Club Charge the Cup collection is inspired by the sport's most heated rivalry and available now on nike.com.
The Nike Golf Club Charge the Cup collection is inspired ...
The new pack will be available across cleated and NikeFootballX versions beginning October 3 via the Nike Football App and nike.com.
The new pack will be available across cleated and NikeFoo...
McIlroy wins in sudden death playoff for victory at East Lake Golf Club.
McIlroy wins in sudden death playoff for victory at East ...
The Nike Zoom Train Toranada offers stability and responsive cushioning...
The black and white Nike Flyknit Racer returns with an updated knit that...
The Nike Air Zoom Strong women's training shoe wraps the foot with a...
The new Nike Air Zoom Structure 20 arrives for men and women on September 29 at Nike.com.
The new Nike Air Zoom Structure 20 arrives for men and wo...
The "Once a Duck" uniforms will debut September 24.
The Mercurial x EA SPORTS boots will be available on September 26 from Nike Football App and Nike.com. Limited to 1,500 pairs, each boot is individually numbered on the heel.
The Mercurial x EA SPORTS boots will be available on Sept...
Manchester City will wear the 2016-17 third kit in continental and domestic cup matches. Designed with revolutionary Aeroswift Technology, the kit is available starting September 22 at nike.com.
Manchester City will wear the 2016-17 third kit in contin...
When kids are active, they are healthier, learn better and have a greater chance of achieving lifelong success. For kids, play is serious. That’s why Nike is serious about play.
When kids are active, they are healthier, learn better an...
The 33-year-old recorded 22 birdies and two eagles.
Athletes representing Team USA in the Paralympics showcase both their unique strengths and their shared drive to overcome limits and realize their full potential.
Athletes representing Team USA in the Paralympics showcas...
The NikeLab x Kim Jones: Packable Sport Style collection is available September 22 at nike.com/nikelab and select NikeLab stores.
The NikeLab x Kim Jones: Packable Sport Style collection ...