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September 10, 2015

Nike The Grove Celebrates LA

Nike’s new West Coast flagship, Nike The Grove, opens in the iconic outdoor mall from which it takes its name. The three-story, 31,000-square-foot store features myriad unique elements designed to celebrate Los Angeles and serve its athletes, including live Nike+ Training Club workouts in The Grove’s courtyard each Saturday in September and Nike+ Run Clubs every day throughout opening week. 

"We Are LA” mural spans all three floors and features thousands of icons reflecting Nike’s heritage, including Kobe Bryant, local sports teams and California-centric imagery.

Mural detail features LA-themed iconography, including an outline of California and the 405 freeway sign.

The men's running area includes Nike+ Run analysis, apparel and the latest in footwear innovations.

A soccer-themed mural by LA-artist Tristan Eaton, highlighting Nike athletes Alex Morgan and Clint Dempsey, adorns a unique product training space.

Young athlete products reside on the third floor.

Custom design elements enable kids to measure their height and shoe size against that of their heroes.

The Jordan Trial Experience — one of three trial areas — offers visitors an elite dribbling experience lasting 23 seconds, a nod to Michael Jordan.

The store introduces Nike’s newest and most innovative products.

The store's product array is also selected to serve the area’s outdoor enthusiasts and includes distinct golf and tennis offerings.