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December 18, 2012

The Nike Air Force 1 Pivot Point lands in Japan

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Japan joins the Lunar Force 1 celebration with its own pop-up retail destination.

In the 30 years since the birth of the Nike Air Force 1, the world has seen myriad colorways and updates as the shoe became ingrained in lifestyle and sport culture around the world. As the iconic shoe moves into the future, Nike Sportswear is celebrating its rich heritage by opening a pop-up shop in the heart of Shibuya -- Japan's premier center for youth culture. It's the first Pivot Point shop to open this month; the second opened in Brooklyn, New York on Dec. 11.

The Pivot Point pop-up will be open until Dec. 24 and showcase the future of force – the Nike Lunar Force 1 and the rest of the Family of Force as well as other can't-miss specialty releases. The title references a pattern that's almost as recognizable as the shoe itself: the trademark “Pivot Point” outsole pattern of the Air Force 1, which allows basketball players to spin 360 degrees with one foot planted on the court. To celebrate the opening, a pair of special Nike Air Force 1 Foamposite Lows became available for the first day only in a very limited number.

Pivot Point Shibuya also offers the opportunity for immersion into the rich culture of New York basketball through screenings of several documentaries including "Doin’ It In The Park," co-directed by Bobbito Garcia -- an avid sneaker collector and a key player in the NYC basketball scene – and photographer/film director Kevin Couliau

Pivot Point is located at Jinnan 1-9-5, Shibuya-ku, Tokyo and will be open from noon to 7 p.m. Thursday to Sunday.