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May 03, 2012

Nike Sportswear Presents 'What the Max'

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Launching this month, three Nike styles come to life with bold Hyperfuse color blocking

Nike Sportswear is launching the ‘What the Max’ Collection in Summer ’12, including the Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse. All three feature Hyperfuse technology in bold neon color pops to highlight the innovation.

The Nike design team first introduced Hyperfuse construction to create a breathable, stable and resilient basketball shoe called the Nike Hyperfuse and the performance technology is brought to life on the past, present and future of Nike Sportswear icon models.

Hyperfuse construction creates a durable composite material composed of three layers; one for stability, one for breathability and the third for durability. All three layers are fused together using heat and pressure to create a level of precision unattainable via traditional cut-and-sew methods.

This construction method allows Nike designers to shed weight without compromising strength. Its modern, minimalist aesthetic lives on with these bold executions for Summer '12. The Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse launch globally beginning this month.