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August 31, 2012

Nike Sportswear Introduces 1thology

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Interactive online experience celebrates the 30-year anniversary of the Air Force 1.

Born on the court and evolved on the street, the Nike Air Force 1 boasts a loyal contingent of fans. To recognize this community while welcoming the next generation, Nike Sportswear officially unveils 1thology, an interactive exploration into the Air Force 1’s 30-year legacy.

1thology filters over 1,000 AF1s by year, style, color or material. Visitors can build a virtual, digital collection of Air Force 1's, while sharing with friends, browsing collections and tracking a leaderboard. The pair with the most votes could re-release in 2013.

Nike Sportswear's 1Thology is presented at http://gonike.me/1thology.