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August 01, 2013

Nike SB Project BA: Shoes for Skaters by Skaters

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Few skateboarders can seamlessly blend the worlds of fashion, art and skate, but the NIke SB Project BA shoe shows that it's second nature for Brian Anderson. His unmistakable style comes across in his new shoe design, the innovative Nike SB Project BA­­­.

Anderson is a time-tested giant in the industry known for his avant garde personality, unmistakable flip tricks and tendency to attack gaps and staircases with reckless abandon. His style demands shoes that provides cushioning and precision control — features he emphasized when designing the Nike SB Project BA. A drop-in Nike Lunarlon cushioning system muffles hard impacts while a low-profile cupsole is in keeping with the traditional skate shoe feel.

“With the Lunarlon cushioning you can jump down stairs all day,” Anderson says.

Lastly, the running-inspired toe gives the Project BA a classic look. Not only does it stand out, it is perfect for nailing flip tricks.

“It’s different when you’re preparing to do a flip trick if you have that curved runner toe," Anderson says. "It’s something that looks very runner, but it’s important that your heel sits low so it still feels like a skate shoe and you can feel your board.”

The Nike SB Project BA also comes in a premium version showing off Anderson's artistic side via his personal interpretation of the Swoosh and a cutout ankle for a less restrictive fit.

The Nike SB Project BA will be available at select retailers on Aug. 16. The Black/Pink colorway (pictured above) will be available on Oct. 5.