RISE - LEBRON & Lang Lang
LeBron James in Hong Kong
LeBron James, Kobe Bryant will help make basketball dreams come true.
This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. Basketball-loving kids were invited to participate in the draft phase of RISE by submitting a 30-second basketball-themed video. Nike will invite a professional panel consisting of Wang Fei, Yi Jianlian and Chang Chun-Ning, to select the first 30 shortlisted players.
From July 21-25, LeBron James will be the first mentor to announce five of the 30 total players. He will visit Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough.
“Each basketball player has the wish of making progress every day. They are looking forward to Nike providing them with various opportunities to prove their potential. This year’s RISE is a new platform. Even you’re a beginner. Nike will help those who aspire to improve basketball performance realize the journey of rising to the top this summer,” said Simon Pestridge, VP Brand Marketing, Greater China. “In the meantime, Nike will launch the first social basketball reality show in Greater China to inspire players to get out on the court, make progress and break through.”
Nike athletes LeBron James and Kobe Bryant will visit six cities in Greater China to help these young basketball players realize their journey of rising to the top.
After James’s tour, Bryant,will become the next mentor for RISE in the intermediary heat. From July 31 to Aug. 4, Bryant will stay in Shanghai to bring to the players for five days, and select 10 players from 30 for the Final.
The final will be held at Wukesong Basketball Park in Beijing on Aug 16. The three winners will be picked up from the final and participate in the Nike World Basketball Festival Sept. 5-7 in Barcelona, Spain. The multi-phased campaign will be live on the Internet as the first social basketball reality show in Greater China to inspire more young people with a passion for basketball.
The entire Rise journey will be broadcast on the QQ (nikerise.qq.com), Yahoo (Taiwan) and Fanpiece (Hong Kong): through Aug. 21. There will be one episode launched each week, with six episodes in total. Viewers will be taken along the exciting journey to experience the passion and aspiration on the court.
The official Nike Basketball Wechat was launched today. As the multifunctional platform of RISE, visitors to Wechat in China can participate in draft, stay updated with the latest news, and watch RISE video episodes. Nike Basketball Wechat provides basketball fans with the access to professional basketball training courses and first-hand information about Nike Basketball gear.
15 years since its initial release, the legendary Air Force One Linen returns this week.
15 years since its initial release, the legendary Air For...
Army Black Knights will wear the new “paratrooper” look on December 10.
Army Black Knights will wear the new “paratrooper” look o...
Inspired by the merging of ocean and land in Rio de Janeiro, the new NikeLab Air Zoom Legend x RT brings elements of Nike's past experimentation in boots into a new Chelsea boot.
Inspired by the merging of ocean and land in Rio de Janei...
For the third year in a row, the Diamond Quest begins with all four schools in the College Football Playoff wearing Nike uniforms.
For the third year in a row, the Diamond Quest begins wit...
The Nike Flyknit Racer is available December 9 in the "Earth Tones"...
A special Nike Kobe A.D. PE for DeMar DeRozan.
A LEBRON 13 Low PE for J.R. Smith.
A closer look at Nike's "New York Made" campaign including a new Nike Soho store, an artist-designed basketball court and more.
A closer look at Nike's "New York Made" campaign includin...
NIKELAB CHI opens on December 1.
The Nike Detroit Community Store’s inaugural grant benefits the Boys and Girls Club of Southeastern Michigan and more.
The Nike Detroit Community Store’s inaugural grant benefi...
Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, new take on the classic story to inspire a new generation to defy expectations.
Jordan Brand honors the 20th anniversary of Space Jam wit...
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releases December 1.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon releas...
NikeLab MA5 opens in Minami Aoyama, Tokyo on December 1.
Tiger Woods will lace up a new signature shoe when he returns to the course this week.
Tiger Woods will lace up a new signature shoe when he ret...
Nike's Global Showcase selects five young footballers to join the Elite Development Squad for 2017.
Nike's Global Showcase selects five young footballers to ...