Cristiano Ronaldo and the new Mercurial Superfly: built for speed.
Nike’s new Mercurial Superfly Football boot, unveiled by Cristiano Ronaldo in Madrid.
Mercurial Superfly stud configuration ensures firm traction at top speed.
Dynamic Fit Collar heightens sensation of boot as an extension of the foot.
New Nike Mercurial Superfly continues boot's legacy of speed.
Black colorway of new Nike Mercurial Superfly.
World’s best player Cristiano Ronaldo inspires Nike’s fastest boot ever.
Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game.
The new boot, unveiled today by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab. Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed.
First unveiled in 1998, the original Mercurial was a radical and unprecedented piece of design that established Nike as the leader in football boot innovation. With the new Mercurial Superfly, Nike has created not just another cutting-edge boot but a leap forward for on-pitch speed.
“With its new design innovations, the 2014 Superfly makes a quantum leap forward in what high performance boots can be – and what they can help players achieve,” said NIKE, Inc. President and CEO Mark Parker at the Madrid unveiling. “Fueled by Nike Flyknit technology and with a bold new silhouette, the Mercurial Superfly will be the boot of choice for the game’s fastest players.”
Since its debut, Mercurial boots have been synonymous with speed. The Mercurial Superfly is designed for the player who is always a step ahead of his marker and the game itself. This boot allows players to unlock their potential and earn that split second that can open up the game.
“Innovating for the game's best is the very soul of Nike. It is the fundamental pillar of who we are,” said Trevor Edwards, President of the Nike Brand, at the unveiling. “And as players get faster and stronger, we challenge ourselves to keep improving – because sport is about constant progression – and so is the Nike brand.”
“Today is the culmination of that journey as we head toward Brasil,” Edwards said. “It’s a journey of innovation fueled by our deep-rooted passion for the game. Like the players we design for, when it comes to the World Cup we hold nothing back. Because when the eyes of the world are upon you, you have to bring your best. At Nike, we live for these moments; it’s what we do. We know the dreams of entire nations rest on our athletes’ shoulders, so we ensure they have what they need to succeed. Every day we challenge ourselves to live up to their ambition. They choose brilliance. And so do we.”
The Mercurial Superfly’s revolutionary design is driven through Nike’s most advanced technology: Nike Flyknit. A new three-knit weave puts less material between the foot and the ball to enhance players’ touch – a vital element when operating at high speeds.
The high-top Dynamic Fit Collar, which radically transforms the Mercurial silhouette, is designed to create a better fit and a heightened sensation of the boot as an extension of the foot.
“Players have told us that the Mercurial fits like no other boot,” said Phil McCartney, VP of Sport Performance Footwear. “It feels like an extension of the body because the Dynamic Fit Collar integrates the foot, the ankle and the lower leg. It removes distractions and allows the player to be quicker to the ball and quicker with the ball. This is the huge advantage of Flyknit: We can tune a boot to match a player’s attributes.”
Other vital breakthrough additions include Superfly’s Brio cables, which are knitted directly into the upper and locked into the outsole. By connecting this tendon-like support to the heel, the Superfly acts like a slingshot that helps propel the player forward. In addition, a new, more-flexible full-length carbon plate helps players to more efficiently transmit power through the ground.
Added studs at the boot’s heel offer stability, and extra traction has been placed at the toe to give players more grip and propulsion during the critical final 10 percent of their stride.
“During the four years that we developed the new Superfly, we kept hearing the same message from our players: The game has changed,” McCartney said. “It’s more intense than at any time in history. Players are fitter, stronger, more athletic and more technical than ever before. Based on those changes, our players told us they needed to be faster.”
“We’ve delivered the boot for this new game because we know what a split second means. It can mean the difference between qualifying for the next round and elimination. It can mean the difference between being a champion and being a footnote. At Nike, we design boots to bring out the champion in all of our players. That drive and pursuit of perfection has led us to today and the Mercurial Superfly.”
The Mercurial Superfly is available to pre-order at nike.com from May 26, and on sale from June 12.
The Nike Air Max 2016 N7 running shoe provides cushioned support through...
The WMNS Nike Air Max 2016 N7 running shoe provides cushioned support...
The Nike Air Max 2011 N7 running shoe provides maximum comfort through...
The three-time 100-meter World Champion and two-time gold medalist is primed to make history once again by extending her unprecedented victorious streak and surpassing her personal best by a blink-and-it’s-gone tenth of a second.
The three-time 100-meter World Champion and two-time gold...
The Grand Slam champion will debut NikeCourt’s latest footwear innovation in London.
The Grand Slam champion will debut NikeCourt’s latest foo...
The Nike Ordem Campeon celebrates COPA America tournament's centennial anniversary and the first time the contest has been hosted by the United States.
The Nike Ordem Campeon celebrates COPA America tournament...
NikeCourt and Roger Federer collaborate on an off-court collection that reflects the Grand Slam champion’s personal style.
NikeCourt and Roger Federer collaborate on an off-court c...
The top 10 things to know about Nike’s redesigned Nike+ Training Club App.
The top 10 things to know about Nike’s redesigned Nike+ T...
Pushing boundaries of style on the links, the new Nike Golf Club Collection: Air Zoom 90 OG Pack was inspired by the legendary Air Max 90.
Pushing boundaries of style on the links, the new Nike Go...
The KD9 Zero is available in limited quantities at Nike.com and select retailers.
The KD9 Zero is available in limited quantities at Nike.c...
Professional skateboarder Sean Malto shares his perspective on skateboarding’s official day of celebration.
Professional skateboarder Sean Malto shares his perspecti...
Nike Zoom Trout 3 available on 7/1
The Jordan Super.Fly 5 provides lightweight responsiveness and ultimate lockdown.
The Jordan Super.Fly 5 provides lightweight responsivenes...
NikeCourt arrives in London for the penultimate Grand Slam of the season.
NikeCourt arrives in London for the penultimate Grand Sla...
A video, titled "Believe," was created in celebration of the historic first championship for Cleveland and the first for the city in over 50 years.
A video, titled "Believe," was created in celebration of ...