Cristiano Ronaldo and the new Mercurial Superfly: built for speed.
Nike’s new Mercurial Superfly Football boot, unveiled by Cristiano Ronaldo in Madrid.
Mercurial Superfly stud configuration ensures firm traction at top speed.
Dynamic Fit Collar heightens sensation of boot as an extension of the foot.
New Nike Mercurial Superfly continues boot's legacy of speed.
Black colorway of new Nike Mercurial Superfly.
World’s best player Cristiano Ronaldo inspires Nike’s fastest boot ever.
Continuing the storied history of the boot that transformed the industry, Nike launches the new generation of the Mercurial to match the speed of today’s game.
The new boot, unveiled today by Cristiano Ronaldo in Madrid, is born from four years of R&D in the Nike Sport Research Lab. Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed.
First unveiled in 1998, the original Mercurial was a radical and unprecedented piece of design that established Nike as the leader in football boot innovation. With the new Mercurial Superfly, Nike has created not just another cutting-edge boot but a leap forward for on-pitch speed.
“With its new design innovations, the 2014 Superfly makes a quantum leap forward in what high performance boots can be – and what they can help players achieve,” said NIKE, Inc. President and CEO Mark Parker at the Madrid unveiling. “Fueled by Nike Flyknit technology and with a bold new silhouette, the Mercurial Superfly will be the boot of choice for the game’s fastest players.”
Since its debut, Mercurial boots have been synonymous with speed. The Mercurial Superfly is designed for the player who is always a step ahead of his marker and the game itself. This boot allows players to unlock their potential and earn that split second that can open up the game.
“Innovating for the game's best is the very soul of Nike. It is the fundamental pillar of who we are,” said Trevor Edwards, President of the Nike Brand, at the unveiling. “And as players get faster and stronger, we challenge ourselves to keep improving – because sport is about constant progression – and so is the Nike brand.”
“Today is the culmination of that journey as we head toward Brasil,” Edwards said. “It’s a journey of innovation fueled by our deep-rooted passion for the game. Like the players we design for, when it comes to the World Cup we hold nothing back. Because when the eyes of the world are upon you, you have to bring your best. At Nike, we live for these moments; it’s what we do. We know the dreams of entire nations rest on our athletes’ shoulders, so we ensure they have what they need to succeed. Every day we challenge ourselves to live up to their ambition. They choose brilliance. And so do we.”
The Mercurial Superfly’s revolutionary design is driven through Nike’s most advanced technology: Nike Flyknit. A new three-knit weave puts less material between the foot and the ball to enhance players’ touch – a vital element when operating at high speeds.
The high-top Dynamic Fit Collar, which radically transforms the Mercurial silhouette, is designed to create a better fit and a heightened sensation of the boot as an extension of the foot.
“Players have told us that the Mercurial fits like no other boot,” said Phil McCartney, VP of Sport Performance Footwear. “It feels like an extension of the body because the Dynamic Fit Collar integrates the foot, the ankle and the lower leg. It removes distractions and allows the player to be quicker to the ball and quicker with the ball. This is the huge advantage of Flyknit: We can tune a boot to match a player’s attributes.”
Other vital breakthrough additions include Superfly’s Brio cables, which are knitted directly into the upper and locked into the outsole. By connecting this tendon-like support to the heel, the Superfly acts like a slingshot that helps propel the player forward. In addition, a new, more-flexible full-length carbon plate helps players to more efficiently transmit power through the ground.
Added studs at the boot’s heel offer stability, and extra traction has been placed at the toe to give players more grip and propulsion during the critical final 10 percent of their stride.
“During the four years that we developed the new Superfly, we kept hearing the same message from our players: The game has changed,” McCartney said. “It’s more intense than at any time in history. Players are fitter, stronger, more athletic and more technical than ever before. Based on those changes, our players told us they needed to be faster.”
“We’ve delivered the boot for this new game because we know what a split second means. It can mean the difference between qualifying for the next round and elimination. It can mean the difference between being a champion and being a footnote. At Nike, we design boots to bring out the champion in all of our players. That drive and pursuit of perfection has led us to today and the Mercurial Superfly.”
The Mercurial Superfly is available to pre-order at nike.com from May 26, and on sale from June 12.
The latest addition to Jordan Brand’s storied legacy of performance and style arrives globally September 3.
The latest addition to Jordan Brand’s storied legacy of p...
Nike celebrates a summer of sport with its “Unlimited Campaign," which encourages all athletes to embrace an “unlimited” mindset.
Nike celebrates a summer of sport with its “Unlimited Cam...
The Nike Air Max 1 Ultra Flyknit is available in men's and women's sizes and colorways starting July 21, 2016 via the SNKRS App and July 28, 2016 at global retailers.
The Nike Air Max 1 Ultra Flyknit is available in men's an...
The Nike Metcon 2 training shoe now comes in the Amp-X colorway,...
The Nike Metcon 2 LTD celebrates the world’s fittest in Carson, California.
The new Nike Metcon 2 "Metcon Knows" trainer pays homage to the original...
The Manchester City Away kit will be available starting August 4 from Nike.com.
The Manchester City Away kit will be available starting A...
Champion pole vaulter Fabiana Murer has trained her entire career for an action that takes just seconds to complete, but is filled with complexities.
Champion pole vaulter Fabiana Murer has trained her entir...
Bryant energizes Europe's basketball community on multi-city Nike Basketball tour spanning the Netherlands and Italy.
Bryant energizes Europe's basketball community on multi-c...
The Magista 2 is designed to advance touch on pitch with an all-new Flyknit upper that bridges the gap between brain and ball.
The Magista 2 is designed to advance touch on pitch with ...
When the City of Portland Bike Share Program, BIKETOWN, launches July 19, 10% of the program’s bikes will feature three limited-edition bike-wrap designs inspired by beloved Nike sneakers: the Nike Air Max 95, Nike Air Trainer 1 and Nike Air Safari.
When the City of Portland Bike Share Program, BIKETOWN, l...
NIKE, Inc. (NYSE: NKE) announced today that Steve Lesnard will become VP, GM of Global Running, succeeding Patrick Seehafer, who will become VP, Europe Merchandising.
NIKE, Inc. (NYSE: NKE) announced today that Steve Lesnard...
The 2016 MVP details the technique behind her infamous jump shot.
The 2016 MVP details the technique behind her infamous ju...
Four years after securing gymnastic gold, Douglas returns to the mat, employing a potent physical-psychological strategy to exceed expectations, namely her own.
Four years after securing gymnastic gold, Douglas returns...
The latest collaboration in NikeLab’s Summer of Sport celebration blends iconic Nike designs and material innovation with Jones’ passion for travel.
The latest collaboration in NikeLab’s Summer of Sport cel...