Last November, Nike opened Nike Soho, a first step in the company’s bold transformation of sport retail. Creating a seamless link between the company’s digital and physical platforms, the store debuted new 1:1 services for Nike+ members, including Nike+ Trial Zones for basketball, running and soccer footwear.
On January 19, the company continues its momentum in retail innovation with Nike Miami, a two-story, multi-sport, 31,000+ square-foot retail experience in one of Miami Beach’s most popular shopping districts. These personalized services exist in an all-new building located at 1035 Lincoln Road, featuring Miami-specific design elements that facilitate natural light and create synergy with the promenade.
The south and west parts of the building are wrapped in a concrete brise-soleil, cast with waffle iron and Nike Windrunner patterns, as a nod to classic Nike footwear and apparel. This intricate casting filters light to the interior of the store while casting shade outside the building. Exterior concrete and terrazzo panels, created by Nike Retail Design, reference South American and South Floridian architecture.
Concrete brise-soleil outside Nike Miami, cast with waffle iron and Nike Windrunner patterns, as a nod to classic Nike footwear and apparel.
Nike Miami has an installation of angled tiles coated in dichroic film to help capture natural light throughout the day.
In addition to a unique art piece by Miami-based Jessy Nite on the first floor, the store has an installation of angled tiles coated in dichroic film to help capture natural light throughout the day.
In the coming weeks and months, Nike Miami will offer elevated running and training events timed to culture and sport moments.
Here’s a first look at Nike Miami.
Nike+ Basketball Trial Zone: On the second floor, the Nike+ Basketball Trial Zone spans 285-square-feet with an adjustable hoop. Consumers are able to shoot hoops, test basketball shoes and do custom drills with the guidance of in-store certified store athletes.
Nike+ Running Trial Zone: Located on the first floor, the Trial Zone allows consumers to test out shoes on a treadmill. During 90-second run segments, the consumer gets real-time feedback via an in-store expert.
Nike+ Soccer Trial Zone: Located on the second floor, the Nike+ Soccer Trial Zone is a 285-square-foot boot trial area with a synthetic turf field floor. Consumers can trial Nike soccer cleats and receive 1:1 guidance from in-store certified trial athletes on product features and benefits.
Nike Miami offers a dedicated service space to consult with Nike certified store experts. For Nike+ members, Nike Miami offers premium services that streamline and enhance the shopping and membership experience, including the ability to book a 1:1 appointment, easy returns via your Nike+ profile, 30-day product trials, and access to programming via the Nike+, Nike+ Run Club, Nike+ Training Club and Nike+ SNKRS apps. Nike Miami also offers seamless commerce — allowing consumers to buy products in store and online from Nike.com in a single transaction from the store, with free delivery of the online product. The store will provide scheduled courier delivery of in-store purchases to certain Miami and Miami Beach addresses, including hotels, for Nike+ members.
The Nike HyperAdapt 1.0 will be sold at Nike Miami by appointment only. Consumers may register for an appointment through the Nike+ app.
The Lounge: A women’s boutique on the first floor of Nike Miami that includes enhanced fitting rooms — double the size of a standard Nike fitting room — and an array of services from Nike+ 1:1 personal appointments to bra fitting, pant hemming, a water bottle filling station and digital checkout. There are adaptive lighting changes in all fitting rooms in Nike Miami — replicating the feel of settings like a yoga studio or a night run.
The Stands: A dedicated space where consumers can connect with one another or learn about the latest product drops.
Nike Miami offers some of the hottest exclusive products, as well as re-stocks. Nike Miami also features Nike’s latest premium products, including the Kobe Fade to Black Pack, Kyrie 3 “What The,” Air Force 1 UltraForce Mid and Zonal Strength Tights. The men’s footwear wall features nearly 100 styles of footwear, including Nike Sportswear and SB.
Nike Basketball & Jordan Brand product: Nike Miami also offers the latest in Nike Basketball & Jordan product on the second floor, including restocks of iconic silhouettes.
The first floor features a unique installation from Miami artist Jessy Nite. The artwork – a multimedia combination of painting, custom typography and sculpture – takes inspiration from the vibrant colors of Miami and the power of sport.
12 creatives offer new visions of Nike Air footwear for this year's Vote Forward.
12 creatives offer new visions of Nike Air footwear for t...
Learn exactly what went into designing Nike’s lightest, most innovative — and surprising — football cleat straight from the lead footwear designer and star Seattle Seahawks quarterback. A limited release will be available for pre-order on March 27.
Learn exactly what went into designing Nike’s lightest, m...
Highlighted by the Air Jordan I and Air Jordan XXXI, the Flight Guy collection connects an iconic moment to modern innovation.
Highlighted by the Air Jordan I and Air Jordan XXXI, the ...
Nike Moscow continues the company's commitment to transform sport retail through digitally connected experiences.
Nike Moscow continues the company's commitment to transfo...
The Nike Free Train Virtue training shoe is designed to provide...
The Nike Lunar Command 2 Boa features a Boa closure, a unique lacing...
This is a special Nike KYRIE 3 for Kyrie Irving.
Nike’s Month of Air culminates on Air Max Day, March 26, with continued special in-store events and parties from Berlin to Shanghai.
Nike’s Month of Air culminates on Air Max Day, March 26, ...
Five students from Domus Academy, Central Saint Martins and Parsons School of Design explore the concept of walking on air.
Five students from Domus Academy, Central Saint Martins a...
The NikeLab Air Max 1 Royal is available March 26 in Greater China and April 13 globally.
The NikeLab Air Max 1 Royal is available March 26 in Grea...
The NikeLab Air VaporMax x Marc Newson releases March 26.
The five shoe collection also includes the KYRIE 3, LEBRON 14, PG 1 and Kobe A.D. It launches March 24 at Nike.com and select retailers.
The five shoe collection also includes the KYRIE 3, LEBRO...
The collection celebrates two icons by incorporating the style and soul of Jordan Brand with the larger-than-life story of KAWS.
The collection celebrates two icons by incorporating the ...
The NIKEiD Flyknit Air Max 1 Ultra and Nike Air VaporMax offers are available for a limited time only on March 26 at nike.com and select events across the globe.
The NIKEiD Flyknit Air Max 1 Ultra and Nike Air VaporMax ...