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April 12, 2013

Nike Maxim Ball Introduced for FA Cup Semi-finals

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Nike introduces its most technologically advanced football, the Nike Maxim FA Cup ball, at Wembley this weekend.

As supporting partner of England's FA Cup, Nike will supply match balls for every FA Cup game, starting this weekend with the semi-final fixtures Millwall v. Wigan Athletic, and Chelsea v. Manchester City, as well as for the Final on May 11. Nike’s partnership with The Football Association, the oldest football association in the world, was announced in September 2012.

Featuring design and performance innovation that offer superb responsiveness, touch and ball flight, the Nike Maxim is enhanced with Nike RaDaR (Rapid Decision and Response) technology, a lab and field-tested standard of visual performance that allows players to see the ball better and helps them make split-second, gamechanging decisions.

To maximize first touch and distribution, five-layer ball construction guarantees optimal first touch while a 360° sweet spot provides consistent response off the foot. Aerodynamic textured casing called Geo II Balanced Technology delivers an accurate and powerful strike, no matter where you hit the ball.