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July 13, 2012

Nike Launches 'The Regal' Basketball Court

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Unique transformation of a London basketball community hub in South London

The dramatic transformation of 'The Regal' basketball court at the Black Prince Community Hub in South London into a dedicated indoor basketball court is set to inspire and encourage basketball players from an elite level through to novices and new-comers at local schools and community clubs in London.

The Regal, so named to signify its ambition to become the hub of British Basketball, is not only one of the most high-spec showcase courts in the UK, but also one of the most eye-catching. Unrecognisable following its overhaul, the brand-new Junckers fully sprung wooden floor is distinctively black and highlighted with basketball-only line markings and ‘The Regal’ brand identity in gold. At either end of the court hang gold plated hoops with tinted glass backboards and integrated LED lights that are linked to the scoreboard and shot clocks. The surrounding walls feature bespoke designed flock effect wallpaper with a subtle basketball motif, alongside a prominent motivational quote from Luol Deng. The finishing touches include a display of ten unique basketball jerseys celebrating British and international heroes of the game.

Offering seating for 160 spectators, the space has been designed as a dedicated basketball centre with the objective to grow the game in London and the UK. The renovation is just the first step – creating an impressive location to generate excitement and enthusiasm. However, to truly grow the game Nike has also invested in the appointment of a lead basketball coach to develop a yearlong   programme of free-to-access clinics, events and training sessions for schools, clubs and the community. Junior Williams, himself a former England and Great Britain international, will shape the agenda and manage the facility.

For more information about The Regal, the programme of events and how to apply for free access, please visit www.regalbasketball.com