Nike unveils a performance system allowing players to customize the shoe, switching ankle support and midfoot cushioning.
Launching December 22, the Nike Kobe VII System Supreme is a performance system allowing players to customize the shoe, switching ankle support and midfoot cushioning. The Nike Kobe VII (7) System Supreme edition includes two interchangeable insert options allowing players to switch out the cushioning and ankle support to match their style of play.
If a player’s game is based on speed, there is the Attack Fast insert that features a Phylon midsole with Nike Zoom units in the forefoot and heel for the ultimate in lightweight responsiveness. It also has a low-cut, power-stretch cuff that hugs the foot for support. Its sock-like fit eliminates the need for a traditional tongue and innersleeve, keeping the shoe lightweight.
For games that get intense and physical in the paint, there is the Attack Strong insert. It offers a full-length Cushlon midsole and an ankle cuff for a plush, comfortable ride with great support. The sensory cuffs are made of an engineered power-stretch material that is padded and perforated for comfort and ventilation.
These two midsole options allow players to customize footwear during practice or in a game to meet their performance needs. The Nike Kobe VII System Supreme offers similar performance fit and feel as the Kobe V and Kobe VI, but offers a different look and includes additional performance customization. In addition to the customizable insert options, next-generation Flywire technology provides lock-down support, a 3-D heel clip offers enhanced support, and a glass reinforced composite shank in the midsole gives responsive midfoot support.
The Nike Kobe VII also tells a predator story that’s inspired by Kobe’s predator-like instinct. Predator patterns comes to life in the cast polyurethane outer shell as a “skin” simulating the look of three predator patterns mixed together – the Leopard, Great White Shark and Black Mamba. This raised skin pattern lives on each shoe.
Separately, a graphic pattern also lives under the “skin” on some colorways. These color graphics are available for five different predators - the Leopard, Great White Shark, Poison Dart Frog and Grey Wolf.
NIKEiD will bring full customization to the Kobe VII System this year, featuring multiple ways to build the system. Customization options include choices for fit, cushioning and colors. An exclusive sneak preview of the Kobe VII System iD debuts on December 12 via NIKEiD's Facebook page. Full customization of the Kobe VII System and component insert is available beginning December 22 on NIKEiD.com.
Nike has partnered with the videogame NBA 2K12, from 2K Sports, to integrate the Nike Zoom Kobe VII System. Beginning December 22 within the NBA 2K12 videogame, the shoe will release in unison with key retailers. Additional Kobe VII colorways will launch in the game at key moments throughout the year.
In addition to the Nike Kobe VII Supreme System, the Kobe VII is also sold in the Attack Fast version featuring the low-cut cuff and Nike Zoom air, without the Attack Strong insert.
Nike Kobe VII System Supreme: $180
Attack Fast and Attack Strong version. Comes with two midsoles and sleeve heights. The Attack Fast midsole contains Zoom Air in the forefoot and heel. The Attack Strong midsole is Cushlon, and contains no air.
Nike Zoom Kobe VII System: $140
The Attack Fast version. Comes with a single midsole with Zoom Air in the forefoot and heel.